*Core Subjects/Syllabus* 

*Semester 1: Core Business Foundations* 

1. *Advanced Organizational Behaviour* 

   - Leadership styles, team dynamics, and corporate culture. 

   - Conflict resolution, motivation theories (Maslow, Herzberg), and diversity management. 

 

2. *Strategic Management* 

   - SWOT, PESTEL, Porter’s Five Forces, and Balanced Scorecard frameworks. 

   - Case studies on corporate strategy (e.g., Tesla, Unilever). 

 

3. *Financial Management* 

   - Capital budgeting, ratio analysis, and financial forecasting. 

   - Risk management (hedging, derivatives) and investment strategies. 

 

4. *Marketing Management* 

   - Brand positioning, digital marketing strategies, and customer lifecycle management. 

   - Data-driven marketing (Google Analytics, CRM tools like Salesforce). 

 

5. *Operations and Supply Chain Management* 

   - Lean Six Sigma, JIT (Just-in-Time), and TQM (Total Quality Management). 

   - ERP systems (SAP, Oracle) and logistics optimization. 

 

 *Semester 2: Specialized Business Functions* 

6. *Human Resource Management* 

   - Talent acquisition, performance management (OKRs, 360-degree feedback), and HR analytics. 

   - Labor laws, employee engagement, and compensation strategies. 

 

7. *International Business* 

   - Global market entry strategies (exporting, joint ventures, franchising). 

   - Cross-cultural management, Incoterms, and trade compliance (WTO, tariffs). 

 

8. *Business Analytics and Decision-Making* 

   - Predictive analytics, data visualization (Tableau, Power BI), and SQL basics. 

   - AI/ML applications in business decision-making. 

 

9. *Entrepreneurship and Innovation* 

   - Business model canvas, startup funding (VC, crowdfunding), and scaling strategies. 

   - Design thinking and innovation frameworks. 

 

10. *Corporate Governance and Ethics* 

    - ESG (Environmental, Social, Governance) compliance. 

    - Ethical leadership and CSR (Corporate Social Responsibility). 

 

*Semester 3: Advanced Applications and Leadership* 

11. *Digital Transformation* 

    - AI, blockchain, and IoT in business processes. 

    - E-commerce strategies and omnichannel customer experiences. 

 

12. *Change Management* 

    - Kotter’s 8-Step Model, ADKAR Framework, and managing resistance. 

    - Case studies: Digital disruption (e.g., Netflix vs. Blockbuster). 

 

13. *Project Management* 

    - Agile, Scrum, and Waterfall methodologies. 

    - Tools: MS Project, Jira, Trello. 

 

14. *Global Economic Environment* 

    - Macroeconomic indicators (GDP, inflation, forex). 

    - Geopolitical risks and global supply chain resilience. 

 

15. *Capstone Project/Internship* 

    - Real-world business consultancy project or internship with corporations. 

    - Develop a strategic plan for a company (e.g., market expansion, digital transformation). 

 

*Semester 4 (Optional for 2-Year Programs) * 

16. *Specializations (Choose One Track) * 

    - *Finance*: Mergers & Acquisitions, Portfolio Management. 

    - *Marketing*: Digital Marketing Analytics, Consumer Neuroscience. 

    - *HR*: Organizational Development, Talent Analytics. 

    - *Operations*: Supply Chain Analytics, Sustainable Operations. 

 

17. *Business Law and Compliance* 

    - Contract law, IPR (Intellectual Property Rights), and antitrust regulations. 

 

18. *Negotiation and Stakeholder Management* 

    - Advanced negotiation techniques (Harvard Principles). 

    - Managing investors, board members, and government agencies. 

 

*Elective Subjects (Vary by Institution) * 

- *Sustainability and Green Business* 

- *Crisis Management and PR* 

- *Fintech and Blockchain Applications* 

- *Healthcare Administration* 

- *Retail and Franchise Management* 

 

*Assessment Methods* 

- *Case Study Analysis*: Solving real-world business challenges. 

- *Strategic Reports*: Market entry plans, financial forecasts. 

- *Presentations*: Pitching business models or digital strategies. 

- *Exams*: Theory on management frameworks, financial tools, and ethics. 

- *Capstone Evaluation*: Defence of consultancy projects or internships.