Syllabus

*Semester 1: Core Operations and Financial Management* 

1. *Advanced Front Office Management* 

   - Reservation systems (PMS, Channel Managers), guest cycle management, and revenue optimization. 

   - Crisis communication and handling VIP/celebrity guests. 

 

2. *Housekeeping and Facility Management* 

   - Advanced housekeeping protocols, eco-friendly practices, and inventory control. 

   - Facility maintenance, safety standards (OSHA, HACCP), and sustainability certifications. 

 

3. *Hospitality Financial Management* 

   - Budgeting, cost control, and financial reporting. 

   - Use of hotel-specific accounting software (Opera, Protel). 

 

4. *Food Safety and Sanitation* 

   - HACCP, ISO 22000, and food safety audits. 

   - Certification: Food Handler’s License (integrated training). 

 

*Semester 2: Strategic Marketing and F&B Excellence* 

5. *Food and Beverage Management* 

   - Menu engineering, beverage cost control, and culinary trends. 

   - Fine dining operations, mixology, and wine pairing. 

 

6. *Hospitality Marketing and Branding* 

   - Digital marketing (SEO, social media, OTA management). 

   - Brand positioning, loyalty programs, and reputation management. 

 

7. *Revenue Management* 

   - Dynamic pricing strategies, demand forecasting, and data analytics tools (Duetto, IDeaS). 

 

8. *Event Management* 

   - Planning conferences, weddings, and MICE (Meetings, Incentives, Conventions, Exhibitions). 

 

*Semester 3: Leadership and Global Trends* 

9. *Strategic Leadership in Hospitality* 

   - Change management, ethical leadership, and cross-cultural team dynamics. 

   - Case studies on global hotel chains (Marriott, Hilton, Accor). 

 

10. *Sustainability in Hospitality* 

    - Green certifications (LEED, Green Key), waste reduction, and carbon-neutral practices. 

 

11. *Technology in Hospitality* 

    - AI chatbots, IoT for smart rooms, and blockchain for secure bookings. 

    - PMS integration and cybersecurity best practices. 

 

12. *Human Resource Management* 

    - Talent acquisition, staff training, and labour law compliance (local and international). 

 

*Semester 4: Specializations and Practical Application* 

13. *Capstone Project* 

    - Develop a business plan for a boutique hotel or solve a real-world industry challenge. 

 

14. *Internship* 

    - 6–8 weeks in luxury hotels, resorts, or event management firms. 

 

15. *Electives (Choose 2) * 

    - *Luxury Brand Management* 

    - *Cruise Ship and Resort Operations* 

    - *Spa and Wellness Management* 

    - *Crisis and Risk Management* 

 

*Assessment Methods* 

- *Exams*: Theory on operations, finance, and marketing. 

- *Practical Simulations*: Front desk check-in/out, event planning. 

- *Projects*: Marketing campaigns, sustainability audits. 

- *Internship Evaluation*: Performance review by industry mentors.