*Semester 1* 

1. *Principles of Marketing* 

   - Introduction to Marketing 

   - Marketing Mix (4Ps) 

   - Consumer Behaviour Basics 

2. *Financial Accounting* 

   - Basics of Accounting 

   - Journal, Ledger, Trial Balance 

   - Financial Statements 

3. *Business Economics (Micro)* 

   - Demand & Supply 

   - Market Structures 

   - Pricing Theories 

4. *Business Mathematics & Statistics* 

   - Percentages, Ratios, Averages 

   - Probability & Statistics 

5. *Business Communication* 

   - Report Writing, Presentations 

   - Email Etiquette, Business Correspondence 

 

*Semester 2* 

1. *Consumer Behaviour* 

   - Factors Influencing Buying Decisions 

   - Psychological & Social Aspects 

2. *Corporate Accounting* 

   - Company Accounts 

   - Mergers & Acquisitions 

3. *Business Economics (Macro)* 

   - National Income, Inflation 

   - Monetary & Fiscal Policies 

4. *Business Law* 

   - Contract Act, Sale of Goods Act 

   - Consumer Protection Act 

5. *Environmental Studies* 

   - Sustainability in Marketing 

 

*Semester 3* 

1. *Advertising & Brand Management* 

   - Advertising Strategies 

   - Brand Equity & Positioning 

2. *Digital Marketing Fundamentals* 

   - SEO, Social Media Marketing 

   - Email Marketing, Content Marketing 

3. *Cost & Management Accounting* 

   - Budgeting, Cost Control 

4. *Sales & Distribution Management* 

   - Channel Management 

   - Retail & Wholesale Strategies 

5. *Human Resource Management* 

   - Basics of HR in Marketing Firms 

 

*Semester 4* 

1. *Marketing Research* 

   - Qualitative & Quantitative Research 

   - Data Collection Methods 

2. *E-Commerce & Online Marketing* 

   - Digital Payment Systems 

   - Marketplace Strategies (Amazon, Flipkart) 

3. *Retail Marketing* 

   - Store Layout, Visual Merchandising 

   - CRM in Retail 

4. *Financial Management* 

   - Working Capital, Investment Decisions 

5. *Industrial Marketing* 

   - B2B Marketing Strategies 

 

*Semester 5* 

1. *International Marketing* 

   - Global Marketing Strategies 

   - Export-Import Policies 

2. *Services Marketing* 

   - Characteristics of Services 

   - Customer Satisfaction Metrics 

3. *Entrepreneurship & Startups* 

   - Business Plan Formulation 

4. *Ethics in Marketing* 

   - Corporate Social Responsibility (CSR) 

5. *Elective (Choose One)* 

   - *Social Media Marketing* 

   - *Supply Chain Management* 

 

*Semester 6* 

1. *Strategic Marketing Management* 

   - SWOT, PESTEL Analysis 

   - Competitive Strategies 

2. *Customer Relationship Management (CRM)* 

   - Loyalty Programs 

   - Data-Driven Marketing 

3. *Project Work / Internship* 

   - Market Survey / Case Study 

4. *Elective (Choose One) * 

   - *Rural Marketing* 

   - *Event Management* 

5. *Viva / Practical Exams* 

 

*Additional Components* 

- *Internship/Project Work* (Usually in the final semester) 

- *Workshops/Seminars* on Digital Marketing Tools (Google Ads, Analytics) 

- *Case Studies* (Real-world marketing scenarios)