Year 1: Business & Marketing Foundations*

*Semester 1* 

- *Principles of Management* 

  (Planning, organizing, leadership, decision-making) 

- *Introduction to Marketing* 

  (4Ps, market segmentation, consumer insights) 

- *Business Communication* 

  (Persuasive writing, presentations, client pitching) 

- *Financial Accounting* 

  (Basics of budgeting, financial statements for campaigns) 

- *Consumer Behaviour* 

  (Psychological triggers, decision-making process, cultural influences) 

 

*Semester 2* 

- *Principles of Advertising* 

  (Advertising theories, types of ads, campaign lifecycle) 

- *Digital Marketing Fundamentals* 

  (SEO, SEM, social media marketing, content strategy) 

- *Business Economics* 

  (Microeconomics: Demand-supply, pricing strategies) 

- *Sales Management Basics* 

  (Sales funnel, prospecting, CRM basics) 

- *Creative Visualization* 

  (Storyboarding, copywriting, visual storytelling) 

 

*Year 2: Core Advertising & Sales Strategies*

*Semester 3* 

- *Media Planning & Buying* 

  (Media channels, reach/frequency, ROI analysis, programmatic buying) 

- *Brand Management* 

  (Brand equity, positioning, rebranding strategies) 

- *Advertising Research* 

  (Market surveys, focus groups, campaign analytics) 

- *Retail Sales Management* 

  (Merchandising, in-store promotions, shelf management) 

- *Elective 1* 

  (E.g., Social Media Marketing, Public Relations) 

 

*Semester 4* 

- *Integrated Marketing Communications (IMC)* 

  (ATL/BTL strategies, omnichannel campaigns, synergy across platforms) 

- *Sales Techniques & Negotiation* 

  (SPIN selling, objection handling, closing deals) 

- *Advertising Laws & Ethics* 

  (ASCI guidelines, copyrights, FTC regulations, deceptive advertising) 

- *Digital Advertising Tools* 

  (Google Ads, Facebook Ad Manager, Google Analytics) 

- *Elective 2* 

  (E.g., E-commerce Sales, Event Marketing) 

*Year 3: Advanced Specializations & Industry Integration*

*Semester 5* 

- *Strategic Advertising Management* 

  (Campaign budgeting, competitive analysis, global campaigns) 

- *B2B Sales & Key Account Management* 

  (Client retention, contract negotiations, long-term partnerships) 

- *Creative Campaign Development* 

  (Ad design tools: Adobe Photoshop, Canva; video editing basics) 

- *Elective 3* 

  (E.g., Influencer Marketing, Data-Driven Sales) 

- *Project Work* 

  (Live campaign project: Design and execute an ad/sales campaign for a real client) 

 

*Semester 6* 

- *Global Marketing & Sales* 

  (Cross-cultural advertising, international sales strategies) 

- *Emerging Trends in Advertising* 

  (AI in ad targeting, AR/VR ads, voice search optimization) 

- *Elective 4* 

  (E.g., Luxury Brand Marketing, Rural Sales Strategies) 

- *Internship/Viva Voce* 

  (6–8 weeks in ad agencies, sales departments, or digital marketing firms) 

- *Portfolio Development* 

  (Compile campaigns, sales reports, and certifications for job placements) 

 

*Elective Options* 

- *Digital & Tech Focus* 

  - Programmatic Advertising 

  - UX/UI for Ad Design 

  - Chatbots and AI in Sales 

- *Industry-Specific* 

  - Healthcare Marketing 

  - Automotive Sales 

  - FMCG Advertising 

- *Creative & Strategic* 

  - Storytelling in Advertising 

  - Crisis Communication 

  - Customer Relationship Management (CRM) 

 

*Practical Components* 

- *Software Training*: 

  - *Adobe Creative Suite* (Photoshop, Illustrator, Premiere Pro) 

  - *CRM Tools* (Salesforce, HubSpot, Zoho) 

  - *Analytics Platforms* (Google Analytics, SEMrush, Hootsuite) 

- *Workshops*: 

  - Ad campaign pitching (mock client presentations). 

  - Sales role-plays and negotiation simulations.