*Year 1: Business & Event Management Foundations*

*Semester 1* 

- *Principles of Management* 

  (Planning, organizing, leadership, decision-making) 

- *Introduction to Event Management* 

  (Types of events: corporate, social, cultural; event lifecycle) 

- *Business Communication* 

  (Client pitches, proposals, negotiation skills) 

- *Basics of Hospitality & Tourism* 

  (Guest relations, service standards, tourism trends) 

- *Financial Accounting* 

  (Budgeting for events, expense tracking, financial statements) 

 

*Semester 2* 

- *Marketing Fundamentals* 

  (4Ps, branding, digital marketing basics) 

- *Event Planning & Design* 

  (Theme development, floor plans, décor, vendor coordination) 

- *Human Resource Management* 

  (Team management, volunteer coordination, staffing for events) 

- *Business Law & Contracts* 

  (Contract drafting, liability, insurance, intellectual property) 

- *Computer Applications in Events* 

  (Eventbrite, Cvent, Social Tables, Canva for design) 

 

*Year 2: Core Event Management & Operations*

*Semester 3* 

- *Event Marketing & Sponsorship* 

  (Sponsorship proposals, brand partnerships, social media campaigns) 

- *Logistics & Operations Management* 

  (Venue selection, permits, transportation, crowd management) 

- *Hospitality Services* 

  (Catering, accommodation, VIP guest handling) 

- *Public Relations (PR) for Events* 

  (Media relations, press releases, crisis communication) 

- *Elective 1* 

  (E.g., Wedding Planning, Sports Event Management) 

 

*Semester 4* 

- *Event Risk Management* 

  (Safety protocols, emergency plans, insurance, COVID-19 compliance) 

- *Entertainment & Production* 

  (Stage design, audiovisual tech, lighting, talent management) 

- *Sustainable Event Management* 

  (Eco-friendly practices, waste reduction, carbon footprint) 

- *Revenue Management* 

  (Pricing strategies, ticket sales, ROI analysis) 

- *Elective 2* 

  (E.g., Cultural Festivals, MICE Tourism) 

 

*Year 3: Advanced Specializations & Industry Exposure*

*Semester 5* 

- *Strategic Event Management* 

  (Large-scale events, global event trends, case studies like Olympics/EXPOs) 

- *Digital Events & Virtual Experiences* 

  (Hybrid events, webinars, metaverse platforms, Zoom/Webex tools) 

- *Entrepreneurship in Events* 

  (Business plans, funding, startup challenges, freelancing) 

- *Elective 3* 

  (E.g., Luxury Events, Corporate Conferences) 

- *Project Work* 

  (Live project: Plan and execute a real event, e.g., college fest or charity gala) 

 

*Semester 6* 

- *Global Event Standards* 

  (International event protocols, cross-cultural etiquette) 

- *Event Analytics & Evaluation* 

  (Post-event surveys, KPI measurement, feedback analysis) 

- *Elective 4* 

  (E.g., Political Campaign Events, Nonprofit Fundraising Events) 

- *Internship/Viva Voce* 

  (6–8 weeks with event agencies, hotels, or wedding planners) 

- *Portfolio Development* 

  (Compiling event projects, client testimonials, and certifications) 

 

*Elective Options* 

- *Wedding & Social Events* 

  (Theme weddings, destination weddings, social galas) 

- *Sports & Entertainment Events* 

  (Concerts, marathons, IPL-style leagues) 

- *Corporate Events* 

  (Product launches, AGMs, team-building retreats) 

- *MICE (Meetings, Incentives, Conferences, Exhibitions) * 

  (Trade shows, corporate summits, exhibition logistics) 

- *Government & Political Events* 

  (Rallies, diplomatic summits, national ceremonies) 

 

*Practical Components* 

- *Software Training*: 

  - Event management tools: *Cvent, **Eventzilla, **Aventri* 

  - Design tools: *Adobe Photoshop, **Canva, **SketchUp* 

  - Virtual event platforms: *Hoppin, **Remo, **Zoom Events* 

- *Workshops*: 

  - Floral arrangement, stage lighting, and audiovisual tech. 

  - Crisis simulation (e.g., handling a PR disaster during an event). 

- *Industry Visits*: 

  - Event venues (stadiums, convention centres), wedding planners, PR firms. 

- *Live Projects*: 

  - Collaborate with brands/NGOs to organize charity runs, cultural fests, or webinars.