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Contact Info

Halmonds University Center For Management Studies,
W. C /7A, Near Poornima Tower, North Shankarsheth Road, Pune. Maharashtra-411042, India.

+91 9778313343

128 City Road, London, EC1V 2NX,
United Kingdom.

hello@lordhalmondsuniversity.com

Bachelor of Business Administration (BBA) in Retail Management

*Year 1: Foundations of Retail & Business*

*Semester 1*

- *Principles of Management* 

  (Planning, organizing, leadership, retail organizational structures) 

- *Introduction to Retail Management* 

  (Retail formats, evolution of retail, global retail trends) 

- *Business Communication* 

  (Customer service communication, negotiation, conflict resolution) 

- *Financial Accounting* 

  (Basics of accounting, inventory costing, profit-loss statements) 

- *Consumer Behaviour* 

  (Psychology of shopping, decision-making, cultural influences) 

 

*Semester 2* 

- *Retail Marketing* 

  (4Ps in retail, loyalty programs, in-store promotions) 

- *Merchandising Management* 

  (Assortment planning, buying cycles, stock turnover ratios) 

- *Business Economics* 

  (Microeconomics: Pricing strategies, demand elasticity in retail) 

- *IT in Retail* 

  (POS systems, RFID, inventory management software) 

- *Store Operations* 

  (Store layout, visual merchandising, staff scheduling) 

 

*Year 2: Core Retail Operations & Strategy*

*Semester 3* 

- *Retail Supply Chain Management* 

  (Vendor management, logistics, just-in-time inventory) 

- *Retail Laws & Ethics* 

  (Consumer Protection Act, GST compliance, ethical sourcing) 

- *Visual Merchandising* 

  (Window displays, planograms, colour theory, seasonal themes) 

- *Sales Techniques & Customer Relationship Management (CRM)* 

  (Upselling, cross-selling, CRM tools like Salesforce) 

- *Elective 1* 

  (E.g., Luxury Retail Management, Fashion Retail) 

 

*Semester 4* 

- *E-commerce & Omnichannel Retail* 

  (Online marketplaces, click-and-collect, social commerce) 

- *Retail Analytics* 

  (Sales forecasting, basket analysis, customer segmentation) 

- *Retail Human Resource Management* 

  (Staff training, performance metrics, labour laws) 

- *Retail Pricing & Promotion* 

  (Discount strategies, dynamic pricing, festive campaigns) 

- *Elective 2* 

  (E.g., Sustainable Retail Practices, Health & Wellness Retail) 

 

*Year 3: Advanced Retail Management & Specializations*

*Semester 5* 

- *Strategic Retail Management* 

  (Market entry strategies, competitive analysis, global retail case studies) 

- *Retail Franchising & Licensing* 

  (Franchise models, legal agreements, brand partnerships) 

- *International Retailing* 

  (Cross-cultural retailing, global supply chains, export-import norms) 

- *Elective 3* 

  (E.g., Retail Technology & AI, Rural Retail Management) 

- *Project Work* 

  (Live project: Design a retail store layout or omnichannel strategy for a brand) 

 

*Semester 6* 

- *Emerging Trends in Retail* 

  (AI-driven personalization, AR/VR in retail, voice commerce) 

- *Retail Entrepreneurship* 

  (Business plans for boutique stores, pop-up shops, funding options) 

- *Elective 4* 

  (E.g., Retail Logistics Analytics, Luxury Brand Management) 

- *Internship/Viva Voce* 

  (6–8 weeks in retail chains, e-commerce firms, or merchandising teams) 

- *Portfolio Development* 

  (Compile retail projects, certifications, and internship reports) 

 

*Elective Options* 

- *Luxury & Fashion Retail* 

  (Brand positioning, high-net-worth client management) 

- *Omnichannel Strategies* 

  (Integrating online-offline experiences, mobile commerce) 

- *Sustainable Retail* 

  (Zero-waste stores, circular economy, eco-friendly packaging) 

- *Retail Technology* 

  (IoT in inventory, chatbots, blockchain for supply chains) 

- *Healthcare & Pharma Retail* 

  (Pharmacy management, compliance, patient engagement) 

 

*Practical Components* 

- *Software Training*: 

  - *SAP Retail* 

  - *Microsoft Dynamics 365* 

  - *Excel for Retail Analytics* 

  - *Shopify/Magento* (for e-commerce) 

- *Workshops*: 

  - Mystery shopping exercises. 

  - POS system simulations (e.g., QuickBooks POS). 

- *Industry Visits*: 

  - Warehouses, distribution centres, flagship stores (e.g., IKEA, Zara). 

- *Live Projects*: 

  - Collaborate with brands to optimize shelf layouts or launch loyalty programs.