*Year 1: Business & Marketing Foundations* 

*Semester 1:* 

- *Principles of Management*: Functions of management, organizational structures, and leadership. 

- *Introduction to Marketing*: Marketing mix (4Ps), segmentation, targeting, positioning (STP). 

- *Business Communication*: Professional writing, presentations, and negotiation skills. 

- *Financial Accounting*: Basics of financial statements and budgeting. 

- *Business Mathematics*: Quantitative techniques for pricing, sales forecasting, and ROI analysis. 

 

*Semester 2:* 

- *Microeconomics*: Demand-supply dynamics, pricing strategies, and market equilibrium. 

- *Consumer Behaviour*: Psychological, social, and cultural factors influencing buying decisions. 

- *Digital Marketing Fundamentals*: SEO, SEM, social media marketing, and content strategy. 

- *Business Statistics*: Data interpretation, descriptive statistics, and market research basics. 

- *Computer Applications*: Excel for data analysis, CRM tools (e.g., Salesforce). 

 

*Year 2: Core Marketing Strategies & Tools* 

*Semester 3:* 

- *Marketing Research*: Qualitative and quantitative methods, survey design, data collection, and analysis. 

- *Brand Management*: Brand equity, positioning, and strategies for brand loyalty. 

- *Advertising & Sales Promotion*: Campaign planning, media buying, and creative strategy. 

- *Services Marketing*: Unique challenges in marketing intangible products (e.g., hospitality, banking). 

- *Elective I* (e.g., Social Media Marketing or Retail Marketing). 

 

*Semester 4:* 

- *Digital Marketing Analytics*: Tools like Google Analytics, SEMrush, and HubSpot. 

- *Sales & Distribution Management*: Salesforce management, channel strategies, and logistics. 

- *Integrated Marketing Communications (IMC)*: Coordinating PR, advertising, and digital campaigns. 

- *Business Ethics & CSR*: Ethical marketing practices and sustainability in branding. 

- *Elective II* (e.g., Content Marketing or E-Commerce Strategies). 

 

*Year 3: Advanced Marketing & Specialization* 

*Semester 5:* 

- *Strategic Marketing Management*: SWOT analysis, competitive strategies, and marketing plans. 

- *Global Marketing*: Cross-cultural marketing, international market entry strategies, and global branding. 

- *Customer Relationship Management (CRM)*: Tools for customer retention, loyalty programs, and data-driven marketing. 

- *Elective III* (e.g., AI in Marketing or Influencer Marketing). 

- *Elective IV* (e.g., Marketing Law or Entrepreneurial Marketing). 

 

*Semester 6:* 

- *Capstone Project*: Develop and present a comprehensive marketing plan for a real-world client or product launch. 

- *Marketing Analytics & Big Data*: Predictive modeling, customer segmentation, and ROI measurement. 

- *Product & Innovation Management*: New product development (NPD) lifecycle and innovation strategies. 

- *Elective V* (e.g., Sustainability Marketing or Political Campaign Marketing). 

- *Internship*: 3–6 months in marketing agencies, corporate marketing departments, or startups. 

 

*Elective Options* 

- *Digital Advertising & Programmatic Buying* 

- *B2B Marketing* 

- *Luxury Brand Management* 

- *Marketing Automation* 

- *Sports Marketing* 

- *Neuromarketing* 

- *Healthcare Marketing* 

 

*Practical & Skill-Based Components* 

- *Software Training*: 

  - *Digital Tools*: Google Ads, Meta Business Suite, Canva, Hootsuite. 

  - *Analytics*: Tableau, Power BI, Google Data Studio. 

  - *Creative Tools*: Adobe Creative Suite (Photoshop, Illustrator) for campaign design. 

- *Case Competitions*: Solve real-world marketing challenges (e.g., viral campaign design, crisis management). 

- *Simulations*: Virtual marketplaces to test pricing, branding, and promotion strategies. 

- *Workshops*: 

  - Copywriting and storytelling. 

  - A/B testing and conversion rate optimization (CRO). 

  - Certification prep (Google Analytics, HubSpot Content Marketing). 

- *Industry Projects*: Collaborate with startups or NGOs to create actionable marketing plans.