*Core Course Structure* 

 *Year 1: Foundations* 

1. *Introduction to Behavioural Science* 

   - Overview of behavioural science (psychology, sociology, anthropology). 

   - Key theories: Maslow’s hierarchy, cognitive biases, social influence. 

   - Textbook: Nudge by Thaler & Sunstein. 

 

2. *Principles of Management* 

   - Basics of organizational structure, leadership, and teamwork. 

   - Behavioural approaches to motivation and communication. 

 

3. *Microeconomics for Decision-Making* 

   - Rational choice theory vs. behavioural economics. 

   - Concepts: scarcity, incentives, bounded rationality. 

 

4. *Introduction to Psychology* 

   - Cognitive, social, and developmental psychology. 

   - Applications in business contexts. 

 

*Year 2: Intermediate Concepts* 

1. *Organizational Behaviour* 

   - Group dynamics, workplace culture, and conflict resolution. 

   - Case studies on Google, Zappos, etc. 

 

2. *Consumer Behaviour* 

   - Psychological drivers of purchasing decisions. 

   - Role of emotions, branding, and neuromarketing. 

 

3. *Research Methods in Behavioural Science* 

   - Qualitative/quantitative methods (surveys, experiments, ethnography). 

   - Ethics in behavioural research. 

 

4. *Business Ethics and Behavioural Insights* 

   - Ethical decision-making frameworks. 

   - Behavioural nudges in corporate responsibility. 

 

*Year 3: Advanced Specialization* 

1. *Behavioural Economics* 

   - Prospect theory, loss aversion, and heuristics. 

   - Applications in policy and business strategy. 

 

2. *Leadership and Influence* 

   - Psychological principles of persuasion (Cialdini’s 6 principles). 

   - Transformational vs. transactional leadership. 

 

3. *Data Analysis for Behavioural Science* 

   - Statistical tools (SPSS, R) for behavioural data. 

   - Interpreting A/B testing and field experiments. 

 

4. *Elective*: Choose one: 

   - *Negotiation Psychology* 

   - *Behavioural Finance* 

   - *Diversity and Inclusion in Organizations* 

 

*Year 4: Capstone and Application* 

1. *Behavioural Science Capstone Project* 

   - Design and test a behavioural intervention (e.g., workplace productivity, customer engagement). 

   - Partner with real-world organizations. 

 

2. *Strategic Management* 

   - Integrating behavioural insights into business models. 

   - Case study: Behavioural strategies at Netflix, Amazon, etc. 

 

3. *Internship/Practicum* 

   - 12-week placement in HR, marketing, or consulting roles. 

 

4. *Electives*: 

   - *Behavioural Public Policy* 

   - *Digital Behaviour and UX Design* 

 

*Key Textbooks* 

- Thinking, Fast and Slow by Daniel Kahneman 

- Influence: The Psychology of Persuasion by Robert Cialdini 

- Predictably Irrational by Dan Ariely 

- Organizational Behaviour by Robbins & Judge 

 

*Assessment Methods* 

- Exams (30%) 

- Group projects/presentations (25%) 

- Research papers (25%) 

- Capstone/internship (20%)