*Year 1: Foundations of Design and Business* 

1. *Introduction to Jewellery Design* 

   - History of jewellery design (cultural, historical, and contemporary trends). 

   - Basic sketching and rendering techniques. 

   - Textbook: Jewellery Design Handbook by Giovanni Carvajal. 

 

2. *Principles of Business Administration* 

   - Basics of management, accounting, and marketing. 

   - Introduction to entrepreneurship in the jewellery industry. 

 

3. *Materials and Gemmology Basics* 

   - Properties of metals (gold, silver, platinum) and gemstones (diamonds, coloured stones). 

   - Lab: Identifying gemstones using tools like loupes and refractometers. 

 

4. *Design Principles and CAD Basics* 

   - Elements of design (balance, proportion, texture). 

   - Introduction to CAD software (Rhino Gold, Matrix). 

 

*Year 2: Intermediate Design and Manufacturing* 

1. *Jewellery Manufacturing Techniques* 

   - Traditional techniques (soldering, casting, stone setting). 

   - Lab: Wax carving, lost-wax casting, and polishing. 

 

2. *Digital Design and 3D Printing* 

   - Advanced CAD for jewellery design. 

   - Prototyping with 3D printers and resin casting. 

 

3. *Marketing and Branding for Luxury Goods* 

   - Consumer behaviour in luxury markets. 

   - Case studies: Tiffany & Co., Cartier, Pandora. 

 

4. *Business Law and Ethics* 

   - Intellectual property, contracts, and ethical sourcing (e.g., conflict-free diamonds). 

 

*Year 3: Advanced Techniques and Entrepreneurship* 

1. *Advanced Stone Setting* 

   - Prong, bezel, pave, and micro-pave settings. 

   - Lab: Hands-on workshops with master jewellers. 

 

2. *Jewellery Business Operations* 

   - Supply chain management, cost estimation, and pricing strategies. 

   - Sustainability in jewellery manufacturing (recycling metals, ethical mining). 

 

3. *Entrepreneurship and E-Commerce* 

   - Launching a jewellery brand, crowdfunding, and digital marketing (Instagram, Shopify). 

   - SEO and influencer partnerships. 

 

4. *Electives*: Choose one: 

   - *High Jewellery and Haute Couture* 

   - *Gemstone Cutting and Lapidary Arts* 

   - *Retail Management* 

 

*Year 4: Capstone and Professional Practice* 

1. *Capstone Project* 

   - Design and produce a jewellery collection (concept to finished product). 

   - Develop a business plan for launching the collection. 

 

2. *Internship/Practicum* 

   - 12-week placement in a jewellery studio, retail brand, or manufacturing unit. 

 

3. *Global Trends and Innovation* 

   - Emerging technologies (lab-grown diamonds, AI in design). 

   - Cultural influences and global market analysis. 

 

4. *Electives*: 

   - *Luxury Brand Management* 

   - *Jewellery Conservation and Restoration* 

   - *Sustainable Practices in Jewellery* 

 

*Key Textbooks* 

- The Jeweller’s Studio Handbook by Brandon Holschuh 

- Gemstones of the World by Walter Schumann 

- Jewellery Concepts and Technology by Oppi Untracht 

- Marketing Luxury Brands by Jean-Noël Kapferer 

 

*Labs/Workshops* 

- *Jewellery Fabrication Lab*: Casting, soldering, stone setting. 

- *CAD/CAM Lab*: 3D modelling and printing. 

- *Gemmology Lab*: Gemstone identification and grading. 

 

*Assessment Methods* 

- Design portfolios (30%) 

- Business plans and marketing projects (25%) 

- Lab practical and craftsmanship evaluations (25%) 

- Exams and case studies (20%)