ear 1: Foundation in Business & Digital Basics
The first year establishes core business administration principles while introducing the fundamental tools of the digital economy.
Semester I
| Course Category |
Subjects |
| Core Business |
Principles of Management, Financial Accounting, Microeconomics, Business Mathematics/Statistics |
| Digital Foundation |
Digital Literacy & Productivity Tools, Office Automation, Introduction to E-Commerce |
| Skill Enhancement |
Business Communication, Environmental Studies |
Semester II
| Course Category |
Subjects |
| Core Business |
Organizational Behavior, Marketing Management, Macroeconomics, Financial Management |
| Digital Foundation |
Introduction to Digital Marketing (SEO/SEM basics), Fintech & Digital Currencies, Python for Business/Statistics for Managers |
| Skill Enhancement |
Soft Skills & Personality Development, Strategic Storytelling |
Year 2: Core Digital Marketing & E-Commerce Operations
The second year moves into specialized territory, covering the mechanics of online business and customer engagement.
Semester III
| Course Category |
Subjects |
| Core Business |
Business Laws, Human Resource Management, Cost & Management Accounting, Business Environment |
| Digital Specialization |
Search Engine Optimization (SEO), Social Media Marketing, Web Analytics, E-Commerce Platforms |
| Practical |
Social Internship, Minor Project on Digital Campaigns |
Semester IV
| Course Category |
Subjects |
| Core Business |
Business Research Methods, Supply Chain Management, Production & Operations Management, Quantitative Techniques |
| Digital Specialization |
Mobile & Email Marketing, Content Marketing Strategy, Digital Supply Chain Management, E-Commerce Logistics |
| Practical |
Project Work/Internship, Employability Skills Program |
Year 3: Advanced Strategy, Analytics & Emerging Tech
The final year focuses on data-driven decision-making, strategic brand management, and emerging technologies like AI.
Semester V
| Course Category |
Subjects |
| Core Business |
International Business Management, Strategic Management, Taxation Laws |
| Advanced Digital |
Performance Marketing & Growth Hacking, Consumer Behavior (Digital Focus), Omni-Channel Marketing, Marketing Analytics & Data Analysis |
| Electives/Gen Ed |
Design Thinking, Foreign Language, AI in Business |
Semester VI
| Course Category |
Subjects |
| Capstone & Core |
Dissertation/Major Project, Management Information Systems, Business Policy |
| Strategic Digital |
E-Marketing & Cross-Border E-Commerce, Advertising & Brand Management, New Media & Social Media Spectrum, Digital Risk & Cyber Security |
| Electives |
Marketing Analytics, Retail Management, Project Management |
Graduation