Semester-wise Syllabus for a BBA in E-Commerce and Digital Marketing

Semester 1: Foundation in Business & Digital Basics

1. Principles of Management – Introduction to management theories and business operations.

2. Business Communication – Effective communication in digital and corporate environments.

3. Financial Accounting – Basics of accounting, financial statements, and bookkeeping.

4. Introduction to E-Commerce – Overview of online business models (B2B, B2C, C2C).

5. Computer Applications in Business – MS Office, Google Workspace, and business software.

6. Principles of Marketing – Fundamentals of traditional and digital marketing.

Semester 2: Core Digital Marketing & E-Commerce Concepts

1. Digital Marketing Fundamentals – SEO, SEM, content marketing, and email marketing.

2. Consumer Behavior – Psychology behind online shopping and customer decisions.

3. Business Mathematics & Statistics – Data analysis for marketing decisions.

4. E-Commerce Technologies – Website development, CMS (WordPress, Shopify), and payment gateways.

5. Social Media Marketing (SMM) – Strategies for Facebook, Instagram, LinkedIn, and Twitter.

6. Environmental Studies – Sustainability in digital business practices.

Semester 3: Advanced Digital Marketing & Web Analytics

1. Search Engine Optimization (SEO) & SEM – Keyword research, Google Ads, and PPC.

2. Content Marketing & Copywriting – Blogging, video marketing, and brand storytelling.

3. Web & Mobile Analytics – Google Analytics, heatmaps, and user behavior tracking.

4. E-Commerce Laws & Cybersecurity – Legal aspects, data privacy (GDPR), and fraud prevention.

5. Graphic Design & Video Editing Basics – Canva, Adobe Photoshop, and Premiere Pro.

6. Retail & Supply Chain Management – Logistics for e-commerce businesses.

Semester 4: E-Commerce Operations & Growth Strategies

1. E-Commerce Platform Management – Shopify, WooCommerce, Magento, and Amazon Seller Central.

2. Influencer & Affiliate Marketing – Partnering with influencers and affiliate networks.

3. Digital Advertising (Google Ads, Meta Ads, Programmatic Ads) – Paid campaign strategies.

4. Customer Relationship Management (CRM) Tools – HubSpot, Salesforce, and Zoho.

5. Entrepreneurship in Digital Business – Launching a startup or dropshipping business.

6. Internship (Short-term) / Industry Project – Hands-on experience in digital marketing agencies or e-commerce firms.

Semester 5: Emerging Trends & Specializations

1. Big Data & AI in Marketing – Predictive analytics, chatbots, and automation.

2. Mobile Marketing & App Monetization – ASO, in-app ads, and push notifications.

3. Global E-Commerce & Cross-Border Trade – International shipping, localization, and taxation.

4. Brand Management & Reputation Marketing – Online PR and crisis management.

5. Elective (Choose One)

   • Blockchain & Cryptocurrency in E-Commerce

   • Augmented Reality (AR) & Virtual Shopping

   • Advanced Google Analytics & Data Visualization

6. Project Management (Agile & Scrum) – Managing digital marketing campaigns.

Semester 6: Capstone Projects & Industry Readiness

1. E-Commerce Business Plan Development – Creating a full-fledged online business model.

2. Performance Marketing & ROI Analysis – Measuring campaign success.

3. Digital Marketing Strategy & Case Studies – Real-world brand campaigns.

4. Internship (Long-term) / Dissertation – Industry training or research project.

5. Startup Incubation / Freelancing Project – Launching an independent digital venture.