Semester-wise syllabus for a BBA in General Management

Semester 1: Fundamentals of Business

1. Principles of Management

   • Introduction to management theories, functions (planning, organizing, leading, controlling).

2. Business Economics (Micro)

   • Demand-supply, market structures, consumer behavior.

3. Financial Accounting

   • Basics of accounting, ledgers, balance sheets, income statements.

4. Business Mathematics & Statistics

   • Quantitative techniques, probability, data analysis.

5. Business Communication

   • Report writing, presentations, professional communication.

6. Computer Applications in Business

   • MS Office, basics of MIS (Management Information Systems).

Semester 2: Core Business Disciplines

1. Organizational Behavior

   • Team dynamics, motivation, leadership styles.

2. Business Economics (Macro)

   • GDP, inflation, fiscal/monetary policies.

3. Cost Accounting

   • Costing methods, budgeting, variance analysis.

4. Marketing Management

   • 4Ps, consumer behavior, market research.

5. Environmental Studies

   • Sustainability, corporate social responsibility (CSR).

6. Foreign Language (Optional)

   • Basics of French/Spanish/German for business.

Semester 3: Functional Management

1. Human Resource Management

   • Recruitment, training, performance appraisal.

2. Financial Management

   • Capital structure, working capital, investment decisions.

3. Operations Management

   • Production planning, supply chain, quality control.

4. Business Law

   • Contracts, company law, consumer protection.

5. Database Management Systems (DBMS)

   • SQL, data handling for business analytics.

6. Elective 1 (e.g., Entrepreneurship Basics or Retail Management).

Semester 4: Advanced Business Concepts

1. Research Methodology

   • Data collection, analysis, report writing.

2. Strategic Management

   • SWOT, Porter’s Five Forces, corporate strategy.

3. Taxation & Auditing

   • Income tax, GST, audit procedures.

4. E-Commerce & Digital Marketing

   • Online business models, SEO, social media marketing.

5. Elective 2 (e.g., International Business or Project Management).

6. Summer Internship Report/Viva (if applicable).

Semester 5: Specializations & Practical Skills

1. Supply Chain & Logistics

   • Inventory management, lean operations.

2. Leadership & Ethics

   • Corporate governance, ethical decision-making.

3. Business Analytics

   • Tools like Excel, Tableau, Python/R basics.

4. Elective 3 (e.g., Risk Management or Services Marketing).

5. Elective 4 (e.g., Cross-Cultural Management or Startup Strategies).

6. Project Work (Part 1) – Industry-based case study.

Semester 6: Integration & Capstone

1. International Business Management

   • Global trade, FDI, EXIM policies.

2. Innovation & Change Management

   • Disruptive technologies, organizational change.

3. Elective 5 (e.g., Corporate Finance or Consumer Psychology).

4. Elective 6 (e.g., Business Negotiation or Small Business Management).

5. Final Project/Dissertation – Original research or business plan.

6. Comprehensive Viva – Covers all major subjects.