BBA in Marketing Management
Detailed Syllabus
Semester 1: Business & Marketing Foundations
- Principles of Management
- Management functions (planning, organizing, leading, controlling)
- Leadership in marketing teams
- Business Economics
- Microeconomics (demand-supply, pricing)
- Macroeconomics (GDP, inflation impact on markets)
- Financial Accounting
- Basics of accounting (P&L, balance sheets)
- Marketing budget allocation
- Business Mathematics & Statistics
- Percentages, ratios, market share calculations
- Data interpretation for consumer insights
- Introduction to Marketing
- 4Ps of marketing (Product, Price, Place, Promotion)
- Evolution of marketing (traditional → digital)
- Business Communication
- Persuasive writing, presentation skills
- Client pitching techniques
Semester 2: Core Marketing Concepts
- Consumer Behaviour
- Psychological factors (Maslow’s hierarchy)
- Decision-making process (AIDA model)
- Marketing Research
- Qualitative vs. quantitative research
- Surveys, focus groups, data analysis (SPSS/Excel)
- Digital Marketing Fundamentals
- SEO, SEM, social media marketing
- Google Analytics certification prep
- Advertising & Brand Management
- Creative strategy (USP, positioning)
- Brand equity (case studies: Coca-Cola, Apple)
- Sales & Distribution Management
- Sales funnel, CRM tools (Salesforce, HubSpot)
- Retail vs. e-commerce distribution
- Workshop: Marketing Tools
- Canva (ad design), Hootsuite (social media mgmt.)
Semester 3: Advanced Marketing Strategies
- Services Marketing
- 7Ps framework (People, Process, Physical Evidence)
- Customer experience (CX) management
- International Marketing
- Global branding (McDonald’s, Starbucks adaptations)
- Trade barriers, cultural sensitivity
- Retail Marketing
- Merchandising, visual storytelling
- Omnichannel strategies
- Content Marketing & Storytelling
- Blogging, video scripts, influencer collabs
- Viral marketing (case: Dove, Red Bull)
- Marketing Analytics
- ROI calculation, customer lifetime value (CLV)
- Tableau/Power BI for dashboards
- Internship (4-6 weeks)
- Advertising agency, market research firm, or FMCG brand
Semester 4: Digital & Strategic Marketing
- E-Commerce Marketing
- Amazon/Shopify seller strategies
- Conversion rate optimization (CRO)
- Social Media Marketing
- Platform algorithms (Meta, TikTok, LinkedIn)
- Paid ads vs. organic growth
- Customer Relationship Management (CRM)
- Loyalty programs, retention strategies
- AI chatbots for customer service
- Marketing Laws & Ethics
- GDPR, CAN-SPAM Act, FTC guidelines
- Ethical advertising (greenwashing, inclusivity)
- Entrepreneurial Marketing
- Lean marketing for startups
- Crowdfunding (Kickstarter, Indiegogo)
- Foreign Language (Spanish/Mandarin/French)
- For global marketing roles
Semester 5: Specializations (Choose 2-3)
- Luxury & Fashion Marketing
- Brand storytelling (Gucci, Rolex)
- Experiential marketing
- Sports & Entertainment Marketing
- Sponsorship deals (Nike, Red Bull)
- Fan engagement strategies
- B2B Marketing
- Lead generation, account-based marketing (ABM)
- LinkedIn marketing
- Health & Wellness Marketing
- Pharma marketing regulations
- Fitness influencer partnerships
- Automotive Marketing
- Electric vehicle (EV) branding
- Test drive experience design
Semester 6: Capstone & Industry Readiness
- Marketing Strategy & Planning
- SWOT, PESTEL, Porter’s 5 Forces
- Go-to-market (GTM) plans
- Marketing in the Metaverse
- NFTs, virtual events, Web3 branding
- Crisis Management in Marketing
- PR strategies for brand scandals
- Final Project
- Real-world campaign (e.g., "Launch Plan for a Sustainable Fashion Brand")
- Career Preparation
- Portfolio building (mock campaigns, certifications)
- Mock interviews with CMOs
Additional Components:
- Certifications:
- Google Ads & Analytics Certifications
- HubSpot Content Marketing Certification
- Meta Blueprint (Facebook/Instagram Ads)
- Industrial Visits:
- Ad agencies (Ogilvy, WPP), FMCG HQs (Unilever, P&G)
- Competitions:
- National-level marketing hackathons (Nielsen, Coca-Cola challenges)
Graduation