Semester-wise Syllabus for BBA in Multimedia Management

 

Semester 1: Foundation Courses

1. Principles of Management

• Introduction to management functions (planning, organizing, leading, controlling)

• Organizational structures, leadership styles, and decision-making

2. Business Communication

• Effective written & oral communication in business

• Report writing, presentations, and professional email etiquette

3. Fundamentals of Information Technology

• Basics of computer systems, hardware, software, and networking

• Introduction to operating systems (Windows, Linux)

4. Introduction to Multimedia

• Overview of multimedia components (text, graphics, audio, video, animation)

• Applications in advertising, education, entertainment

5. Financial Accounting

• Basics of accounting principles, ledgers, balance sheets, and profit & loss statements

6. Mathematics for Business

• Business statistics, algebra, and financial calculations

7. English Language & Communication Skills

• Grammar, vocabulary, and professional communication

---

Semester 2: Core Business & Multimedia Basics

1. Marketing Management

• Marketing mix (4Ps), consumer behavior, branding strategies

2. Organizational Behavior

• Workplace dynamics, motivation, team management, and conflict resolution

3. Computer Graphics & Design Fundamentals

• Basics of graphic design (Adobe Photoshop, Illustrator)

• Color theory, typography, and layout design

4. Digital Media & Content Creation

• Creating digital content for blogs, social media, and websites

• Introduction to blogging platforms (WordPress, Medium)

5. Business Economics

• Micro & macroeconomics concepts affecting businesses

6. Web Design Basics (HTML, CSS)

• Building static websites using HTML & CSS

• Responsive design principles

7. Environmental Studies

• Sustainability, corporate social responsibility (CSR), and green business practices

---

Semester 3: Advanced Multimedia & Management

1. Multimedia Systems & Applications

• Interactive multimedia, CD-ROMs, kiosks, and mobile apps

2. Animation Techniques (2D/3D Basics)

• Introduction to 2D animation (Adobe Animate)

• Basics of 3D modeling (Blender, Maya)

3. Database Management Systems (DBMS)

• SQL, data handling, and database design for multimedia projects

4. Advertising & Brand Management

• Advertising strategies, media planning, and brand positioning

5. Human Resource Management

• Recruitment, training, performance appraisal, and labor laws

6. Visual Effects (VFX) & Editing Tools

• Basics of video editing (Adobe Premiere Pro, After Effects)

---

Semester 4: Digital Media & Business Integration

1. E-Commerce & Digital Marketing

• SEO, SEM, social media marketing, and online business models

2. Video Production & Editing

• Scriptwriting, shooting, and post-production techniques

3. Multimedia Project Management

• Agile & Waterfall methodologies, budgeting, and team coordination

4. Consumer Behavior

• Psychological factors influencing buying decisions

5. Sound Design & Audio Editing

• Recording, editing (Audacity, Adobe Audition), and mixing

6. Entrepreneurship Development

• Business plan development, startup funding, and innovation

---

Semester 5: Specialization & Practical Exposure

1. Advanced Web Development (JavaScript, CMS)

• Dynamic websites using JavaScript & WordPress

2. 3D Modeling & Animation

• Advanced 3D character design, rigging, and rendering

3. Social Media Marketing

• Campaign strategies, influencer marketing, and analytics

4. Multimedia Law & Ethics

• Copyright, intellectual property, and digital privacy laws

5. Internship / Industry Project

• Hands-on training in a multimedia company

---

Semester 6: Capstone & Industry Readiness

1. Game Design & Development (Basics)

• Introduction to Unity/Unreal Engine for game development

2. Augmented Reality (AR) / Virtual Reality (VR) Fundamentals

• Basics of AR/VR tools and applications

3. Strategic Management

• Business strategy formulation and competitive analysis

4. Final Project (Multimedia Portfolio Development)

• Creating a professional portfolio showcasing skills

5. Professional Ethics & Corporate Governance

• Ethical issues in digital media and corporate compliance

---

Elective Subjects (Choose Based on Interest)

• UI/UX Design (Figma, Adobe XD)

• Mobile App Development (Flutter, React Native)

• Advanced Video Editing (After Effects, DaVinci Resolve)

• Data Visualization (Tableau, Power BI)