Semester-wise Syllabus

Semester 1: Foundation Courses

1. Principles of Management
   • Management Functions (Planning, Organizing, Staffing, Directing, Controlling)
   • Leadership in Pharma Industry
2. Business Economics
   • Micro & Macroeconomic Principles
   • Demand-Supply Dynamics in Healthcare
3. Financial Accounting
   • Basics of Accounting (Journal, Ledger, Trial Balance)
   • Pharma Financial Statements
4. Business Communication
   • Technical Report Writing (Regulatory Documents)
   • Presentation Skills for Pharma Sales
5. Basics of Pharmaceutical Science
   • Introduction to Drug Classification
   • Good Manufacturing Practices (GMP)
6. IT for Pharma Business
   • MS Office (Excel for Inventory Management)
   • Introduction to ERP in Pharma (SAP, Oracle)

Semester 2: Core Pharma Business Concepts

1. Introduction to Pharmaceutical Industry
   • Structure of Pharma Sector (Generics, Biotech, API)
   • Key Players (MNCs vs. Domestic Companies)
2. Pharmaceutical Marketing
   • 4Ps in Pharma (Product, Pricing, Promotion, Place)
   • Role of Medical Representatives
3. Healthcare Laws & Ethics
   • Drug & Cosmetic Act
   • Intellectual Property Rights (Patents, Trademarks)
4. Medical Terminology & Pharmacology
   • Drug Names (Brand vs. Generic)
   • Basics of Pharmacokinetics
5. Hospital & Clinical Pharmacy
   • Inventory Management in Hospitals
   • Patient Counselling
6. Workshop: Pharma Sales Pitch Simulation

Semester 3: Regulatory Affairs & Supply Chain

1. Pharmaceutical Regulatory Affairs
   • FDA, EMA, CDSCO Regulations
   • Drug Approval Process (NDA, ANDA)
2. Quality Assurance & Control
   • GMP, GLP, GCP Standards
   • Quality Audits
3. Pharma Supply Chain Management
   • Cold Chain Logistics
   • Warehouse Management (Vendor Selection)
4. Health Insurance & Pharmacoeconomics
   • Drug Pricing Policies
   • Cost-Effectiveness Analysis
5. Research Methodology
   • Clinical Trial Phases
   • Data Collection in Pharma
6. Field Visit: Pharma Manufacturing Unit

Semester 4: Advanced Pharma Operations

1. Pharmaceutical Sales Management
   • Territory Planning
   • KPI Metrics for Sales Teams
2. Digital Marketing in Pharma
   • E-detailing
   • Social Media Compliance (FDA Guidelines)
3. Biotechnology & Biosimilars
   • Introduction to Biopharma
   • Biosimilar Regulations
4. Entrepreneurship in Pharma
   • Starting a Pharmacy/ Distributorship
   • Franchise Business Models
5. Pharma Data Analytics
   • Market Research Tools (IQVIA, Pharma focus)
   • Predictive Analytics for Drug Demand
6. Internship (4 Weeks with Pharma Company)

Semester 5: Specializations & Trends

1. Hospital Pharmacy Management
   • Drug Formulary Management
   • Antibiotic Stewardship
2. International Pharma Business
   • Export-Import Regulations
   • Harmonization (ICH Guidelines)
3. Pharma HRM
   • Training Medical Reps
   • Performance Appraisal
4. Capstone Project (Phase 1 – Proposal)
5. Elective (Choose One):
   • Clinical Research
   • Ayush & Herbal Products

Semester 6: Industry Project & Training

1. Strategic Pharma Management
   • Mergers & Acquisitions (Case Studies: Pfizer-Wyeth, Sun-Ranbaxy)
   • Competitive Benchmarking
2. Emerging Trends
   • AI in Drug Discovery
   • Personalized Medicine
3. Final Dissertation / Industry Project
   • Real-world Problem Solving (e.g., Improving Drug Distribution in Rural Areas)
4. Internship (8-12 Weeks with Cipla, Sun Pharma, Dr. Reddy’s, etc.)
5. Viva & Project Presentation

Additional Components:

• Certifications:
  • Certified Pharmaceutical Marketing Professional (CPMP)
  • Regulatory Affairs Certification (RAC)
• Workshops:
  • Mock FDA Audits
  • Drug Packaging & Labelling
• Guest Lectures:
  • Industry Experts (Regulatory Affairs, Medical Affairs, Sales)