Semester-wise Syllabus for BBA in Sales and Marketing

Semester 1: Foundation Courses

1. Principles of Management

   • Introduction to management functions (planning, organizing, staffing, directing, controlling).

2. Business Economics (Micro)

   • Demand & supply, market structures, pricing strategies.

3. Business Mathematics & Statistics

   • Quantitative techniques for business decision-making.

4. Financial Accounting

   • Basics of accounting, financial statements, and bookkeeping.

5. Business Communication

   • Effective communication in sales & marketing.

6. Computer Applications in Business

   • MS Office, basics of digital tools for marketing.

Semester 2: Core Business Concepts

1. Marketing Management

   • Introduction to marketing concepts (4Ps, segmentation, targeting).

2. Organizational Behavior

   • Workplace dynamics, motivation, leadership.

3. Business Economics (Macro)

   • National income, fiscal & monetary policies.

4. Cost & Management Accounting

   • Budgeting, cost analysis for marketing decisions.

5. Environmental Studies

   • Sustainability in marketing practices.

6. Soft Skills & Personality Development

   • Negotiation, persuasion, and sales techniques.

Semester 3: Sales & Marketing Fundamentals

1. Consumer Behavior

   • Psychological & social factors influencing buying decisions.

2. Advertising & Brand Management

   • Brand positioning, ad campaigns, media planning.

3. Sales & Distribution Management

   • Sales forecasting, channel management, retail vs. wholesale.

4. Business Law

   • Contracts, consumer protection laws.

5. Digital Marketing Fundamentals

   • SEO, social media marketing, email marketing.

6. Retail Management

   • Store operations, visual merchandising, customer engagement.

Semester 4: Advanced Marketing Strategies

1. Services Marketing

   • Marketing intangible products (banking, hospitality, etc.).

2. International Marketing

   • Global market entry strategies, cultural considerations.

3. Marketing Research

   • Data collection methods, surveys, analytics.

4. E-Commerce & Online Selling

   • Amazon/Flipkart sales, dropshipping, digital payments.

5. Customer Relationship Management (CRM)

   • Tools like Salesforce, customer retention strategies.

6. Entrepreneurship Development

   • Starting a sales/marketing business.

Semester 5: Specialization & Practical Exposure

1. Strategic Marketing Management

   • Competitive analysis, SWOT, Porter’s 5 Forces.

2. Integrated Marketing Communication (IMC)

   • Combining advertising, PR, and digital marketing.

3. B2B Marketing

   • Selling to businesses (industrial marketing).

4. Retail & Supply Chain Management

   • Logistics, inventory management.

5. Elective: Digital Analytics / Social Media Marketing

   • Google Analytics, Facebook Ads, etc.

6. Internship / Project Work

   • Real-world sales/marketing project.

Semester 6: Industry-Oriented Learning

1. Rural & Agricultural Marketing

   • Selling in non-urban markets.

2. Personal Selling & Sales Promotion

   • Direct sales techniques, trade promotions.

3. Marketing Analytics & Big Data

   • Predictive modeling, customer insights.

4. Startup & Innovation in Marketing

   • Case studies (e.g., Shark Tank pitches).

5. Elective: Luxury Marketing / Event Management

   • High-end branding / marketing events.

6. Final Dissertation / Viva

   • Research project on sales/marketing trends.

Key Skills Developed

✔ Sales pitching & negotiation
✔ Digital marketing (SEO, PPC, SMM)
✔ Market research & data analysis
✔ Branding & advertising strategies
✔ CRM & customer engagement