Semester-wise syllabus for BBA in Strategic Management

Semester 1: Business Foundations

1. Principles of Management

   • Focus: Functions of management (planning, organizing, leading, controlling), classical and modern theories.

2. Microeconomics

   • Focus: Demand-supply analysis, market structures (perfect competition, monopoly), pricing strategies.

3. Financial Accounting

   • Focus: Double-entry system, balance sheets, income statements, cash flow statements.

4. Business Mathematics & Statistics

   • Focus: Linear equations, probability, descriptive statistics for decision-making.

5. Business Communication

   • Focus: Professional writing, presentations, cross-cultural communication.

6. IT for Business

   • Focus: MS Office, introduction to ERP systems (e.g., SAP).

Semester 2: Core Business Concepts

1. Macroeconomics

   • Focus: GDP, inflation, fiscal/monetary policies, global economic trends.

2. Organizational Behavior

   • Focus: Motivation theories, leadership styles, team dynamics.

3. Cost & Management Accounting

   • Focus: Cost behavior, budgeting, variance analysis.

4. Marketing Management

   • Focus: 4Ps, segmentation, branding, digital marketing basics.

5. Business Ethics & CSR

   • Focus: Ethical dilemmas, sustainability, corporate governance.

6. Foreign Language (Optional)

   • Focus: Business Spanish/French for global strategy roles.

Semester 3: Functional Strategy

1. Human Resource Management

   • Focus: Talent acquisition, performance management, HR analytics.

2. Financial Management

   • Focus: Capital structure, investment appraisal, risk management.

3. Operations & Supply Chain Strategy

   • Focus: Lean management, logistics, Six Sigma basics.

4. Business Law

   • Focus: Contracts, corporate compliance, intellectual property.

5. Research Methodology

   • Focus: Data collection (surveys, case studies), SPSS/Excel analysis.

6. Elective 1: Entrepreneurial Strategy or Retail Strategy.

Semester 4: Strategic Tools & Analysis

1. Strategic Management (Core)

   • Focus: SWOT, PESTEL, Porter’s Five Forces, BCG Matrix.

2. Corporate Governance & Ethics

   • Focus: Board responsibilities, stakeholder management, ESG (Environmental, Social, Governance).

3. Competitive Intelligence

   • Focus: Industry benchmarking, competitor analysis, war gaming.

4. Business Analytics

   • Focus: Predictive modeling, Tableau/Power BI, data-driven strategy.

5. Elective 2: Global Strategic Management or Mergers & Acquisitions.

6. Summer Internship (2–3 months in a corporate strategy role).

Semester 5: Advanced Strategy & Leadership

1. Corporate Strategy

   • Focus: Diversification, vertical integration, strategic alliances.

2. Innovation & Disruptive Strategy

   • Focus: Blue Ocean Strategy, design thinking, agile methodologies.

3. Risk Management & Contingency Planning

   • Focus: Scenario analysis, crisis management, financial hedging.

4. Digital Transformation Strategy

   • Focus: AI in business, blockchain, IoT applications.

5. Elective 3: Negotiation Strategies or Strategic Marketing.

6. Elective 4: Startup Scaling Strategies or Public Policy & Strategy.

Semester 6: Capstone & Execution

1. International Business Strategy

   • Focus: Global entry modes (joint ventures, FDI), cross-cultural challenges.

2. Strategic Leadership

   • Focus: Change management, transformational leadership, CEO decision-making.

3. Project Management for Strategy

   • Focus: Agile vs. Waterfall, KPIs, strategic project execution.

4. Elective 5: Corporate Sustainability Strategy or Financial Strategy.

5. Dissertation/Strategic Consulting Project

   • Focus: Real-world corporate strategy problem (e.g., market expansion, turnaround plan).

6. Viva Voce & Industry Panel Review.

Key Features of the Program:

• Electives: Tailor your degree with courses like Military Strategy for Business or Healthcare Strategy.

• Tools & Certifications: Training in SWOT analysis, Balanced Scorecard, Tableau, or SAP.

• Practical Learning:

  • Case Studies: Harvard Business Review (HBR) cases.

  • Simulations: Business war games (e.g., Capsim).

  • Internships: Strategy roles in consulting firms (e.g., Deloitte, PwC) or corporate strategy divisions.