Syllabus

*Module 1: Introduction to Business Administration*

- Overview of business organizations (types: sole proprietorship, partnership, corporation).

- Business ethics and corporate social responsibility (CSR).

- Globalization and its impact on business.

- Introduction to entrepreneurship and innovation.

 

*Module 2: Principles of Management*

- Functions of management: planning, organizing, leading, controlling.

- Organizational structures (hierarchical, matrix, flat).

- Leadership styles and team dynamics.

- Conflict resolution and decision-making techniques.

 

*Module 3: Business Communication*

- Written communication (emails, reports, proposals).

- Verbal and non-verbal communication skills.

- Presentation techniques and public speaking.

- Cross-cultural communication in global business.

 

*Module 4: Marketing Fundamentals*

- Marketing mix (4Ps: Product, Price, Place, Promotion).

- Consumer behavior and market segmentation.

- Digital marketing basics (SEO, social media, content marketing).

- Brand management and customer relationship management (CRM).

 

*Module 5: Financial Accounting*

- Basics of accounting principles (GAAP, IFRS).

- Financial statements (income statement, balance sheet, cash flow statement).

- Budgeting and financial forecasting.

- Introduction to taxation and auditing.

 

*Module 6: Business Economics*

- Microeconomics: supply and demand, market structures.

- Macroeconomics: GDP, inflation, unemployment.

- Role of government in the economy (fiscal and monetary policy).

- Global economic trends and trade policies.

 

*Module 7: Human Resource Management (HRM)*

- Recruitment and selection processes.

- Employee training and development.

- Performance appraisal systems.

- Labor laws and workplace diversity.

 

*Module 8: Operations Management*

- Supply chain management (SCM) basics.

- Inventory control and lean management.

- Quality assurance (Six Sigma, TQM).

- Project management fundamentals (Agile, Waterfall).

 

*Module 9: Business Law*

- Contracts and commercial law.

- Intellectual property rights (trademarks, patents, copyrights).

- Employment law and workplace regulations.

- Compliance and corporate governance.

 

*Module 10: Entrepreneurship & Small Business Management*

- Business plan development.

- Funding options (loans, venture capital, crowdfunding).

- Risk management and contingency planning.

- Scaling and sustaining small businesses.

 

*Module 11: Business Analytics & Technology*

- Data-driven decision-making.

- Introduction to business intelligence tools (Power BI, Tableau).

- Basics of ERP systems (SAP, Oracle).

- Role of AI and automation in business processes.

 

*Module 12: Strategic Management*

- SWOT analysis and competitive advantage.

- Business model innovation.

- Corporate strategy formulation and execution.

- Case studies of successful businesses.