Semester-wise syllabus for a Diploma in Digital Marketing

Semester 1: Fundamentals of Digital Marketing

1. Introduction to Digital Marketing

   • Evolution & Importance of Digital Marketing

   • Traditional vs. Digital Marketing

   • Customer Journey & Funnel (AIDA Model)

2. Website Planning & SEO Basics

   • Domain, Hosting, CMS (WordPress, Shopify)

   • On-Page SEO (Keywords, Meta Tags, Content Optimization)

   • Off-Page SEO (Backlinks, Guest Blogging)

3. Content Marketing & Copywriting

   • Blogging, Articles, Video Scripts

   • Storytelling for Brands

   • SEO Writing Best Practices

4. Social Media Marketing (SMM) Basics

   • Facebook, Instagram, LinkedIn, Twitter Strategies

   • Content Calendar & Scheduling Tools (Hootsuite, Buffer)

5. Introduction to Paid Advertising

   • Google Ads (Search & Display)

   • Facebook/Instagram Ads Basics

Semester 2: Advanced Digital Marketing Strategies

1. Search Engine Marketing (SEM) & PPC

   • Google Ads (Search, Display, Shopping)

   • Keyword Research (Google Keyword Planner, SEMrush)

   • Landing Page Optimization

2. Email Marketing & Automation

   • Email Campaigns (Mailchimp, HubSpot)

   • Lead Nurturing & Drip Campaigns

   • A/B Testing for Emails

3. Social Media Advertising & Analytics

   • Advanced Facebook/Instagram Ads

   • LinkedIn Ads (B2B Marketing)

   • Social Media Analytics (Insights, Reports)

4. Influencer & Video Marketing

   • YouTube Marketing & Monetization

   • TikTok/Reels Strategies

   • Influencer Collaboration (Paid & Organic)

5. Marketing Automation & CRM

   • HubSpot, ActiveCampaign

   • Lead Scoring & Segmentation

Semester 3: Data-Driven Marketing & Emerging Trends

1. Google Analytics & Data Analysis

   • GA4 Setup & Reporting

   • Tracking Conversions & ROI

   • Heatmaps (Hotjar, Crazy Egg)

2. E-Commerce Marketing

   • Shopify/Amazon/WooCommerce SEO

   • Product Listing Ads (PLAs)

   • Retargeting Strategies

3. Affiliate & Performance Marketing

   • Affiliate Networks (Amazon Associates, CJ Affiliate)

   • CPA, CPL, CPC Models

4. Growth Hacking & Viral Marketing

   • A/B Testing & CRO (Conversion Rate Optimization)

   • Viral Campaign Strategies

5. Legal & Ethical Aspects

   • GDPR, CAN-SPAM Compliance

   • Ad Policies (Facebook, Google)

Semester 4: Capstone Projects & Industry Readiness

1. Advanced Digital Strategy

   • Omnichannel Marketing

   • AI in Digital Marketing (Chatbots, Predictive Analytics)

2. Personal Branding & Freelancing

   • Building a Digital Marketing Portfolio

   • Freelance Platforms (Upwork, Fiverr)

3. Certification Prep

   • Google Analytics, Facebook Blueprint, HubSpot Certifications

4. Capstone Project

   • Real-World Campaign (SEO, Social Media, or PPC)

   • Client Pitch Presentation

5. Career Development

   • Resume & LinkedIn Optimization

   • Interview Preparation (Agency vs. In-House Roles)

Tools & Platforms Covered

• SEO: SEMrush, Ahrefs, Google Search Console

• Ads: Google Ads, Facebook Ads Manager

• Email: Mailchimp, HubSpot, Klaviyo

• Analytics: Google Analytics 4, Google Tag Manager

• Social Media: Hootsuite, Buffer, Later