Module 1: Introduction to Graphic Design* 

- *History of Graphic Design*: Evolution, key movements, and influential designers. 

- *Design Principles*: Balance, contrast, hierarchy, alignment, repetition, and space. 

- *Colour Theory*: Colour psychology, colour harmonies, and digital vs. print colour systems (RGB/CMYK). 

- *Typography Basics*: Type anatomy, font pairing, and readability. 

 

*Module 2: Design Software & Tools* 

- *Adobe Photoshop*: Image editing, photo manipulation, and digital painting. 

- *Adobe Illustrator*: Vector graphics, logo design, and illustration. 

- *Adobe InDesign*: Layout design for print/digital media (brochures, magazines). 

- *Figma/Adobe XD*: Introduction to UI/UX and prototyping. 

- *Optional Tools*: Canva, Procreate, Blender (3D basics). 

 

*Module 3: Core Design Principles* 

- *Layout & Composition*: Grid systems, visual hierarchy, and whitespace. 

- *Advanced Colour Management*: Creating palettes for branding and campaigns. 

- *Typography in Depth*: Custom fonts, kinetic typography, and text effects. 

- *Imagery & Iconography*: Sourcing/creating visuals, icon design. 

 

*Module 4: Branding & Identity Design* 

- *Logo Design*: Conceptualization, symbolism, and scalability. 

- *Brand Guidelines*: Developing style guides (colours, fonts, imagery). 

- *Packaging Design*: 3D mock-ups, material considerations, and sustainability. 

- *Case Studies*: Analysis of successful brands (Nike, Apple, etc.). 

 

*Module 5: Web & Digital Design* 

- *UI/UX Fundamentals*: User personas, wireframing, and prototyping. 

- *Responsive Design*: Adapting layouts for mobile/desktop. 

- *Social Media Graphics*: Platform-specific templates (Instagram, LinkedIn). 

- *Digital Publishing*: eBooks, interactive PDFs, and email newsletters. 

 

*Module 6: Print Media Design* 

- *Print Production Basics*: File preparation, bleed, and resolution. 

- *Editorial Design*: Magazine spreads, book layouts, and annual reports. 

- *Advertising Collateral*: Posters, flyers, and business cards. 

- *Large-Format Design*: Billboards, banners, and signage. 

 

*Module 7: Advanced Topics* 

- *Motion Graphics (Adobe After Effects)*: Animated logos, GIFs, and video titles. 

- *3D Design (Blender/C4D)*: Basic modelling, lighting, and rendering. 

- *Augmented Reality (AR)*: Integrating design with AR tools. 

 

*Module 8: Professional Practices* 

- *Client Management*: Briefs, presentations, and feedback handling. 

- *Freelancing & Entrepreneurship*: Contracts, pricing, and self-promotion. 

- *Portfolio Development*: Curating work for job applications. 

- *Ethics & Legal Issues*: Copyright, plagiarism, and licensing. 

 

*Electives (Choose 1–2)* 

- *Illustration Techniques*: Digital drawing, character design. 

- *Photography Basics*: Composition, editing, and stock photography. 

- *Digital Marketing*: SEO, content creation, and analytics. 

 

*Capstone Project* 

- Develop a comprehensive branding project from concept to final deliverables (logo, website, packaging). 

- Present to a panel of instructors/industry professionals. 

 

*Internship (Optional)* 

- 4–8 weeks with a design studio, agency, or in-house team. 

 

*Assessment Methods* 

- *Projects*: 60% (e.g., logo sets, ad campaigns). 

- *Exams/Quizzes*: 20% (theory on design principles/software). 

- *Portfolio Review*: 20%. 

 

*Resources & Tools* 

- *Software*: Adobe Creative Cloud, Figma, Blender. 

- *Textbooks: *“Thinking with Type” by Ellen Lupton, “The Design of Everyday Things” by Don Norman. 

- *Hardware*: Graphic tablets, high-resolution monitors.