*Core Subjects/Syllabus* 

*Semester 1: Foundations of e-Business* 

1. *Introduction to e-Business and Digital Economy* 

   - Evolution of e-business vs. traditional business models. 

   - Key concepts: B2B, B2C, C2C, and omnichannel strategies. 

   - Impact of digital transformation on industries. 

 

2. *Digital Marketing Fundamentals* 

   - SEO, SEM, and social media marketing (Facebook Ads, Instagram, LinkedIn). 

   - Content marketing strategies (blogs, videos, email campaigns). 

   - Analytics tools (Google Analytics, SEMrush). 

 

3. *E-Commerce Platforms and Technologies* 

   - Building and managing online stores (Shopify, WooCommerce, Magento). 

   - Payment gateways (PayPal, Stripe) and security (SSL, PCI-DSS compliance). 

   - Mobile commerce (app development, responsive design). 

 

4. *Business Communication in the Digital Age* 

   - Virtual collaboration tools (Slack, Microsoft Teams). 

   - Online customer relationship management (CRM) systems (HubSpot, Salesforce). 

   - Professional ethics and digital etiquette. 

 

5. *Financial Management for e-Business* 

   - Basics of e-commerce accounting and budgeting. 

   - Pricing strategies (dynamic pricing, subscription models). 

   - Introduction to fintech (digital wallets, blockchain). 

*Semester 2: Advanced e-Business Strategies* 

6. *Supply Chain and Logistics in e-Business* 

   - Digital inventory management (ERP systems like SAP, Oracle). 

   - Last-mile delivery solutions and third-party logistics (3PL). 

   - Drop shipping and fulfilment automation. 

 

7. *Data-Driven Decision Making* 

   - Big data analytics for customer insights. 

   - Predictive analytics and AI-driven tools (ChatGPT, IBM Watson). 

   - Dashboard creation (Tableau, Power BI). 

 

8. *Legal and Ethical Issues in e-Business* 

   - Cyberlaw (GDPR, CCPA, data privacy). 

   - Intellectual property rights (trademarks, copyrights). 

   - Fraud prevention and cybersecurity best practices. 

 

9. *User Experience (UX) and Web Design* 

   - Principles of UX/UI design (Figma, Adobe XD). 

   - Conversion rate optimization (CRO) and A/B testing. 

   - Accessibility standards (WCAG). 

 

10. *Social Media and Influencer Marketing* 

    - Campaign planning and ROI measurement. 

    - Leveraging influencers and affiliate marketing networks. 

    - Crisis management in social media. 

 

*Semester 3: Specializations and Practical Applications* 

11. *Emerging Technologies in e-Business* 

    - AI and machine learning for personalization. 

    - Blockchain for supply chain transparency. 

    - Metaverse and virtual reality (VR) in retail. 

 

12. *Global e-Business Strategies* 

    - Cross-border e-commerce challenges (taxation, localization). 

    - Cultural adaptation in global digital marketing. 

    - Case studies: Amazon, Alibaba, and emerging markets. 

 

13. *Entrepreneurship and Start-ups* 

    - Lean start-up methodology. 

    - Crowdfunding platforms (Kickstarter, Indiegogo). 

    - Pitching digital business ideas to investors. 

 

14. *Project Management for Digital Teams* 

    - Agile and Scrum methodologies. 

    - Tools: Jira, Trello, Asana. 

    - Remote team management. 

 

15. *Capstone Project/Internship* 

    - Develop and launch a functional e-commerce website or digital campaign. 

    - Internship with e-business firms, digital agencies, or start-ups. 

 

*Elective Subjects * 

- *Fintech and Cryptocurrency Management* 

- *AI Chatbots and Automation* 

- *Sustainability in Digital Business* 

- *B2B Digital Sales Strategies* 

- *Advanced Web Development (HTML, CSS, JavaScript)* 

 

*Assessment Methods* 

- Practical assignments (e.g., creating a digital marketing plan). 

- Case study analysis (e.g., optimizing an e-commerce site). 

- Exams on theoretical concepts (e.g., cyberlaw, UX principles). 

- Capstone project evaluation and internship reports.