*Core Subjects/Syllabus* 

*Semester 1: Telecom Industry Fundamentals* 

1. *Introduction to Telecommunications* 

   - Evolution of telecom (from 2G to 5G, fibre optics, satellite communication). 

   - Key players: Telecom operators, ISPs, equipment vendors (Ericsson, Huawei). 

   - Market structure (B2B, B2C, B2G). 

 

2. *Telecom Technologies and Networks* 

   - Basics of network architecture (core, access, transmission). 

   - Mobile technologies (LTE, VoLTE, 5G NR). 

   - Fixed-line, broadband, and IoT connectivity. 

 

3. *Telecom Marketing Basics* 

   - Unique challenges of telecom marketing (high competition, regulation). 

   - Segmentation, targeting, and positioning (STP) in telecom. 

   - Customer lifecycle management (acquisition, retention, churn reduction). 

 

4. *Regulatory and Legal Framework* 

   - Role of regulators (FCC, TRAI, Ofcom). 

   - Licensing, spectrum auctions, and compliance. 

   - Net neutrality, data privacy (GDPR), and consumer protection laws. 

 

5. *Customer Relationship Management (CRM)* 

   - Telecom-specific CRM tools (Salesforce, Amdocs). 

   - Handling customer complaints and loyalty programs. 

   - Usage of analytics for customer insights. 

 

*Semester 2: Advanced Marketing and Operations* 

6. *Telecom Product Management* 

   - Designing telecom products (prepaid/post-paid plans, bundled services). 

   - Pricing strategies (dynamic pricing, family plans, roaming packages). 

   - Launching new services (e.g., OTT partnerships, cloud telephony). 

 

7. *Digital Marketing for Telecom* 

   - SEO/SEM for telecom websites and apps. 

   - Social media campaigns (LinkedIn for B2B, Instagram for B2C). 

   - Content marketing (blogs, video tutorials, webinars). 

 

8. *Revenue Assurance and Billing Systems* 

   - Billing processes (post-paid vs. prepaid). 

   - Fraud detection and revenue leakage prevention. 

   - Tools: SAP for telecom, Oracle BRM. 

 

9. *Supply Chain and Vendor Management* 

   - Procurement of telecom equipment and infrastructure. 

   - Managing relationships with vendors (Nokia, Cisco). 

   - Logistics for network deployment and maintenance. 

 

10. *Project Management in Telecom* 

    - Agile methodologies for telecom projects. 

    - Tools: Jira, MS Project. 

    - Case studies: Network rollouts, tower installations. 

 

*Semester 3: Strategic Management and Emerging Trends* 

11. *Telecom Business Strategies* 

    - Competitive analysis (Porter’s Five Forces). 

    - Mergers and acquisitions in telecom (e.g., Vodafone-Idea, T-Mobile-Sprint). 

    - Monetizing infrastructure (tower sharing, wholesale leasing). 

 

12. *Emerging Technologies* 

    - 5G use cases (smart cities, autonomous vehicles). 

    - IoT and M2M communication. 

    - AI/ML in network optimization and customer service (chatbots). 

 

13. *Global Telecom Markets* 

    - Regional trends (Asia’s 5G adoption, Africa’s mobile money). 

    - Cross-border partnerships and roaming agreements. 

    - Challenges in emerging markets (infrastructure, affordability). 

 

14. *Leadership and Ethics* 

    - Leading cross-functional teams (tech, sales, customer support). 

    - Ethical dilemmas (data monetization, surveillance). 

    - Sustainability in telecom (e-waste management, green energy). 

 

15. *Capstone Project/Internship* 

    - Real-world project: Designing a marketing campaign for a 5G launch. 

    - Internship with telecom operators, equipment vendors, or regulatory bodies. 

 

*Elective Subjects* 

- *IoT and Smart Device Marketing* 

- *Telecom Cybersecurity* 

- *Satellite Communication Management* 

- *Telecom Policy and Advocacy* 

- *Data Analytics for Network Performance* 

 

*Assessment Methods* 

- *Practical exams*: Simulating network design or pricing strategies. 

- *Case studies*: Analysing market entry strategies or regulatory challenges. 

- *Projects*: Creating a telecom marketing plan or IoT product pitch. 

- *Internship evaluations* and capstone project defence.