Syllabus

*Semester 1: Foundation Modules* 

1. *Introduction to Travel and Tourism* 

   - Overview of the tourism industry 

   - Types of tourism (leisure, business, adventure, eco-tourism, etc.) 

   - Key concepts: Tourism supply chain, stakeholders, and trends 

 

2. *Tourism Marketing and Promotion* 

   - Marketing strategies for tourism products 

   - Digital marketing, social media, and branding in tourism 

   - Role of tourism boards and global marketing campaigns 

 

3. *Travel Agency Operations* 

   - Functions of travel agencies and tour operators 

   - Reservation systems (e.g., Amadeus, Galileo, Sabre) 

   - Customer service and itinerary planning 

 

4. *Geography for Tourism* 

   - Major global tourist destinations 

   - Cultural, historical, and natural attractions 

   - Time zones, climate, and travel routes 

 

5. *Communication Skills* 

   - Business communication for tourism professionals 

   - Cross-cultural communication and etiquette 

 

*Semester 2: Advanced Modules* 

6. *Tour Operations and Management* 

   - Tour packaging and logistics 

   - Managing group tours and special-interest tourism 

   - Supplier negotiations (hotels, airlines, transport) 

 

7. *Hospitality Management* 

   - Basics of hotel operations 

   - Food and beverage management 

   - Guest relations and service quality 

 

8. *Aviation Management and Ticketing* 

   - Airline industry overview 

   - Fare calculation, e-ticketing, and IATA regulations 

   - Airport operations and ground handling 

 

9. *Tourism Law and Ethics* 

   - Legal frameworks (visa regulations, travel insurance, liability) 

   - Ethical issues in tourism (over tourism, cultural sensitivity) 

 

10. *Technology in Tourism* 

    - Use of CRS (Computerized Reservation Systems) and GDS (Global Distribution Systems) 

    - Online travel platforms (OTAs) and mobile apps 

    - Emerging technologies (AI, virtual reality in tourism) 

 

*Semester 3: Specializations and Practical Training* 

11. *Sustainable Tourism Practices* 

    - Ecotourism and responsible travel 

    - Community-based tourism and conservation efforts 

 

12. *Event Management* 

    - Planning conferences, festivals, and MICE (Meetings, Incentives, Conventions, Exhibitions) 

 

13. *Destination Management* 

    - Destination branding and competitiveness 

    - Crisis management (e.g., pandemics, natural disasters) 

 

14. *Financial Management in Tourism* 

    - Budgeting, pricing strategies, and revenue management 

    - Tourism economics and forecasting 

 

15. *Internship/Practical Training* 

    - Hands-on experience in travel agencies, hotels, or tour companies 

 

*Elective Subjects (Varies by Institution)* 

- Adventure Tourism 

- Cruise Line Management 

- Cultural Heritage Tourism 

- Language courses (e.g., French, Spanish, Mandarin) 

- Entrepreneurship in Tourism 

 

*Assessment Methods* 

- Written exams 

- Case studies and projects (e.g., designing a tour package) 

- Presentations and group work 

- Internship evaluations