*Course Objectives* 

1. Equip participants with advanced knowledge of global trade regulations, logistics, and market strategies. 

2. Develop practical skills in export documentation, risk management, and cross-cultural negotiations. 

3. Foster strategic decision-making for entering and expanding in international markets. 

4. Integrate digital tools and sustainability practices into export operations. 

 

*Module Breakdown* 

 

*Module 1: Fundamentals of International Trade* 

- Global trade dynamics (WTO, regional agreements). 

- Role of export managers in global supply chains. 

- Case Study: Impact of geopolitical shifts on trade (e.g., US-China trade war). 

 

*Learning Outcome: * Understand macro-level trade frameworks and the export manager’s strategic role. 

 

*Module 2: Export Regulations and Compliance* 

- Key regulations (Incoterms® 2020, customs procedures, anti-dumping laws). 

- Export documentation (commercial invoices, certificates of origin, bills of lading). 

- Compliance with sanctions and dual-use goods. 

- Workshop: Simulating a customs clearance process. 

 

*Learning Outcome: * Navigate legal requirements and avoid compliance pitfalls. 

 

*Module 3: Market Research and Entry Strategies* 

- Tools for market analysis (PESTEL, SWOT). 

- Entry modes: Direct exports, franchising, joint ventures. 

- Digital platforms for market intelligence (e.g., ITC Trade Map). 

- Case Study: Successful market entry by an SME. 

 

*Learning Outcome: * Design data-driven market entry plans. 

 

*Module 4: Export Logistics and Supply Chain Management* 

- Shipping modes (air, sea, rail). 

- Role of freight forwarders and 3PL providers. 

- Cost optimization in logistics. 

- Simulation Exercise: Optimizing a supply chain for perishable goods. 

 

*Learning Outcome: * Manage end-to-end logistics efficiently. 

 

*Module 5: Export Finance and Payment Methods* 

- Trade finance instruments (letters of credit, bank guarantees). 

- Managing forex risks and hedging strategies. 

- EXIM Bank financing and government subsidies. 

- Workshop: Negotiating payment terms with international buyers. 

 

*Learning Outcome: * Secure financing and mitigate financial risks. 

 

*Module 6: Risk Management and Legal Aspects* 

- Political, financial, and operational risks. 

- Contract law, IP protection, and dispute resolution. 

- Insurance (marine, credit, product liability). 

- Case Study: Resolving a cross-border trade dispute. 

 

*Learning Outcome: * Implement risk mitigation frameworks. 

 

*Module 7: Digital Transformation in Export Management* 

- E-commerce platforms (Amazon Global, Alibaba). 

- Blockchain for supply chain transparency. 

- Digital marketing for global audiences. 

- Tools: CRM systems and ERP integration. 

 

*Learning Outcome: * Leverage technology to streamline exports. 

 

*Module 8: Sustainability and Ethics in Global Trade* 

- CSR in export operations. 

- Sustainable supply chains and carbon footprint reduction. 

- Certifications (Fair Trade, ISO 14001). 

- Workshop: Designing a green export strategy. 

 

*Learning Outcome: * Align exports with ESG goals. 

 

*Module 9: Leadership and Cross-Cultural Negotiation* 

- Managing multicultural teams. 

- Negotiation tactics in different regions (Asia, Middle East, EU). 

- Ethical dilemmas in international business. 

- Role-Play: Simulating a negotiation with a foreign buyer. 

 

*Learning Outcome: * Lead teams and close deals across cultures. 

 

*Module 10: Capstone Project* 

- Develop a comprehensive export plan for a real or hypothetical company. 

- Present to a panel of industry experts. 

- Peer feedback and iterative refinement. 

 

*Learning Outcome: * Apply course concepts to a real-world scenario. 

 

*Assessment Methods* 

- Participation (10%). 

- Case study analyses (20%). 

- Mid-term project (export strategy draft, 20%). 

- Final exam (30%). 

- Capstone project (20%).