*Objective*: Equip learners with leadership, operational excellence, and innovation strategies for the global hospitality sector.

*Core Modules* 

1. *Strategic Hospitality Management* 

   - Leadership in hospitality organizations 

   - Business model innovation and competitive analysis 

   - Crisis management and resilience (e.g., post-pandemic strategies) 

 

2. *Hospitality Operations Management* 

   - Front office, housekeeping, and facility management 

   - Food and beverage (F&B) operations and menu engineering 

   - Quality assurance and service excellence frameworks (e.g., ISO standards) 

 

3. *Revenue and Financial Management* 

   - Pricing strategies and dynamic revenue management 

   - Financial reporting, budgeting, and cost control 

   - Profitability analysis and KPIs for hotels/resorts 

 

4. *Marketing and Brand Management* 

   - Digital marketing strategies (SEO, social media, metasearch) 

   - Brand positioning and customer loyalty programs 

   - Data-driven customer experience design 

 

5. *Human Resource Management* 

   - Talent acquisition and retention in hospitality 

   - Cross-cultural team management 

   - Employee training and performance evaluation 

 

6. *Sustainability and Ethics* 

   - Sustainable practices in hospitality (energy, waste, sourcing) 

   - Corporate social responsibility (CSR) and ethical governance 

 

7. *Technology in Hospitality* 

   - Property Management Systems (PMS) and Channel Managers 

   - AI, IoT, and automation in guest services 

   - Big data analytics for personalized guest experiences 

 

8. *Hospitality Law and Compliance* 

   - Contract management, liability, and risk mitigation 

   - Health, safety, and regulatory compliance (e.g., GDPR, OSHA) 

 

 *Elective Modules (Choose 2–3)* 

1. *Luxury Hospitality Management* 

   - Managing high-end resorts, boutique hotels, and VIP services 

   - Luxury branding and exclusivity strategies 

 

2. *Event and MICE Management* 

   - Planning conferences, weddings, and exhibitions 

   - Logistics, vendor management, and ROI measurement 

 

3. *Global Hospitality Trends* 

   - Cultural competence in international markets 

   - Managing franchises and global hospitality chains 

 

4. *Entrepreneurship in Hospitality* 

   - Business plan development for startups 

   - Funding and scaling hospitality ventures 

 

*Practical Components* 

- *Case Studies*: Analysis of real-world scenarios (e.g., Marriott vs. Airbnb disruption). 

- *Industry Projects*: Collaborate with hotels/resorts to solve operational challenges. 

- *Simulations*: Use hotel management software (e.g., Opera PMS) for hands-on training. 

- *Capstone Project*: Develop a strategic plan for a hospitality business. 

 

*Assessment Methods* 

- Examinations (30%) 

- Group presentations and business plans (30%) 

- Capstone project and industry report (40%)