Semester-wise Syllabus for M.Com in E-Commerce & Digital Marketing

Semester 1: Foundations of E-Commerce & Digital Business

1. Principles of E-Commerce

   • Introduction to E-Commerce models (B2B, B2C, C2C, B2G)

   • E-Commerce infrastructure (payment gateways, SSL, cybersecurity)

   • Legal and ethical issues (GDPR, IT Act, consumer protection)

2. Business Economics & Financial Accounting

   • Micro & macroeconomic concepts for digital markets

   • Financial statements, ratio analysis, budgeting for online businesses

3. Database Management Systems (DBMS) for E-Commerce

   • SQL, NoSQL, and cloud databases

   • Customer data management (CRM systems like Salesforce)

4. Business Communication & Digital Soft Skills

   • Professional email writing, virtual collaboration tools

   • Persuasive communication for digital platforms

5. Computer Applications in Business

   • Advanced Excel, Tally ERP, QuickBooks

   • Basics of business analytics (Google Data Studio, Power BI)

Semester 2: Core Digital Marketing & E-Commerce Strategies

1. Digital Marketing Fundamentals

   • SEO (On-page, Off-page, Technical SEO)

   • SEM (Google Ads, Bing Ads), Programmatic Advertising

   • Social Media Marketing (Meta, LinkedIn, X, TikTok)

2. E-Commerce Technologies & Platforms

   • Shopify, WooCommerce, Magento

   • Mobile commerce (Apps vs. PWA), Omnichannel retailing

3. Consumer Behavior in Digital Markets

   • Online buyer psychology, UX/UI principles

   • Personalization & recommendation engines (AI/ML in E-Commerce)

4. Web Analytics & Metrics

   • Google Analytics 4 (GA4), Hotjar, SEMrush

   • KPI tracking (Conversion Rate, CAC, CLV, ROI)

5. Elective I (Choose One)

   • Supply Chain Management in E-Commerce (Logistics, Last-mile delivery)

   • FinTech & Digital Payments (UPI, Blockchain, Cryptocurrencies)

Semester 3: Advanced E-Commerce & Marketing Automation

1. Content Marketing & Branding

   • Blogging, video marketing, influencer collaborations

   • Brand storytelling (Case studies: Nike, Amazon, Zomato)

2. Marketing Automation & CRM Tools

   • HubSpot, Mailchimp, Zoho CRM

   • Chatbots, WhatsApp Business API

3. E-Commerce Law & Cyber Security

   • Cyber laws (IT Act 2000, PCI-DSS compliance)

   • Fraud prevention, chargeback management

4. Search Engine Marketing (SEM) & Programmatic Ads

   • Google Ads (Search, Display, Video), RTB platforms

   • Retargeting strategies (Facebook Pixel, Google Remarketing)

5. Elective II (Choose One)

   • International E-Commerce (Cross-border trade, D2C brands)

   • AI in Digital Marketing (ChatGPT, predictive analytics)

Semester 4: Practical Applications & Capstone Projects

1. Advanced Digital Strategy & Growth Hacking

   • Viral marketing, A/B testing, CRO techniques

   • Case studies (Flipkart’s Big Billion Day, Nykaa’s growth)

2. E-Commerce Project Management

   • Agile methodologies, Scrum framework

   • Tools: Trello, Asana, Jira

3. Dissertation / Internship

   • Live project with E-Commerce/Digital Marketing firms

   • Research paper on emerging trends (Metaverse, Web3, Voice Commerce)

4. Viva & Portfolio Development

   • Building a digital portfolio (Website, LinkedIn, GitHub)

   • Mock interviews, resume crafting for digital roles

Key Practical Components

• Workshops: Google Ads/Facebook Blueprint certifications.

• Tools Training: Canva, Google Tag Manager, Ahrefs, Meta Business Suite.

• Industry Visits: Amazon warehouses, digital agencies.