Credit Requirements: 54 credits (36 core + 12 electives + 6 capstone) 

Format: Mix of core courses, electives, practical projects, and professional development.

*Core Courses* 

Semester 1: Foundations 

1. *Accounting for Managers* (3 credits) 

   - Financial statements, cost analysis, budgeting. 

2. *Managerial Economics* (3 credits) 

   - Demand/supply, pricing strategies, market structures. 

3. *Organizational Behaviour* (3 credits) 

   - Team dynamics, motivation, leadership styles. 

Semester 2: Functional Areas 

4. *Marketing Management* (3 credits) 

   - Segmentation, branding, digital marketing trends. 

5. *Corporate Finance* (3 credits) 

   - Capital budgeting, risk management, valuation. 

6. *Operations Management* (3 credits) 

   - Process optimization, quality control, lean management. 

Semester 3: Advanced Topics 

7. *Business Analytics* (3 credits) 

   - Data-driven decision-making, SQL, Tableau. 

8. *Strategic Management* (3 credits) 

   - Competitive analysis, global strategy, case studies. 

9. *Leadership & Ethics* (3 credits) 

   - Ethical dilemmas, CSR, change management. 

*Elective Specializations* (Choose 4 courses, 3 credits each) 

- *Finance*: Investment Analysis, International Finance. 

- *Marketing*: Consumer Behaviour, Digital Marketing. 

- *Operations*: Supply Chain Management, Project Management. 

- *Entrepreneurship*: Startup Strategies, Venture Capital. 

- *Global Business*: Cross-Cultural Management, Trade Policies. 

- *IT Management*: Business Intelligence, Tech Innovation. 

*Practical Components* 

- *Capstone Project/Thesis* (6 credits, Final Semester): Solve real business challenges. 

- *Internship* (Summer Term): Industry immersion (optional credit). 

- *Case Competitions/Simulations*: Apply concepts in team-based scenarios. 

*Professional Development* 

- Workshops on resume building, negotiation, and networking. 

- Guest lectures by industry leaders and alumni. 

*Assessment Methods* 

- *Exams* (Midterm/Final): 30–40% weighting. 

- *Projects/Presentations*: 30–40% (e.g., marketing plans, financial models). 

- *Participation/Case Discussions*: 10–20%. 

- *Grading Scale*: A (90–100%), B (80–89%), C (70–79%), F (<70%). 

*Required Materials* 

- Textbooks: e.g., Kotler’s Marketing Management, Porter’s Competitive Strategy. 

- Case Studies: Harvard Business School cases. 

- Tools: Excel, Tableau, CRM software. 

*Program Policies* 

- *Attendance*: Minimum 80% required. 

- *Academic Integrity*: Strict anti-plagiarism rules. 

- *Late Submissions*: Penalty applied (e.g., 10% deduction per day).