Semester-wise Syllabus for MBA in Fashion Management

Semester 1: Foundation in Business & Fashion

1. Principles of Management

   • Introduction to management theories, leadership, and organizational behavior.

2. Marketing Management

   • Basics of marketing, consumer behavior, and market research.

3. Financial Accounting & Economics

   • Financial statements, cost analysis, and micro/macro-economics.

4. Fashion Industry Overview

   • History, trends, and key players in the fashion industry.

5. Business Communication & Soft Skills

   • Report writing, presentations, and negotiation skills.

Semester 2: Core Fashion Business Concepts

1. Retail Management in Fashion

   • Store operations, visual merchandising, and retail strategies.

2. Fashion Marketing & Branding

   • Brand positioning, digital marketing, and influencer collaborations.

3. Supply Chain & Logistics in Fashion

   • Sourcing, production planning, and inventory management.

4. Consumer Behavior in Fashion

   • Understanding fashion buyers' psychology and trends.

5. E-Commerce & Omnichannel Retailing

   • Online fashion retail, social commerce, and AI in fashion.

Semester 3: Advanced Fashion Business Strategies

1. Fashion Merchandising & Buying

   • Assortment planning, trend forecasting, and buying strategies.

2. Luxury Brand Management

   • High-end fashion marketing, exclusivity strategies, and clientele management.

3. Sustainable Fashion & Ethics

   • Eco-friendly practices, circular fashion, and CSR.

4. Fashion Entrepreneurship & Startups

   • Business plan development, funding, and fashion incubators.

5. Digital Fashion & Technology

   • AI, VR in fashion, blockchain for authenticity, and Metaverse fashion.

Semester 4: Specialization & Practical Exposure

1. Internship / Industry Project

   • Hands-on experience with fashion brands, retailers, or designers.

2. Global Fashion Business

   • International markets, export-import policies, and global trends.

3. Fashion Law & Intellectual Property

   • Copyrights, trademarks, and legal aspects in fashion.

4. Strategic Management in Fashion

   • Business models, competitive analysis, and case studies.

5. Dissertation / Research Project

   • In-depth study on a fashion business topic.