*Program Objectives* 

1. Develop strategic decision-making skills in global markets. 

2. Understand cross-cultural management, international trade laws, and global supply chains. 

3. Analyse global economic trends, geopolitical risks, and international financial systems. 

4. Foster leadership skills for managing multinational teams and organizations. 

 

*Core Courses (Year 1)* 

*Semester 1: Foundations of Global Business* 

1. *Global Economic Environment* 

   - International trade theories (Ricardian, Heckscher-Ohlin) 

   - Balance of payments, exchange rates, and global financial systems. 

   - Geopolitical risks and economic integration (e.g., EU, ASEAN). 

 

2. *International Marketing Management* 

   - Global market entry strategies (exporting, franchising, joint ventures). 

   - Cross-cultural consumer behavior and branding. 

   - Digital marketing in international contexts. 

 

3. *Cross-Cultural Management* 

   - Hofstede’s cultural dimensions and Trompenaars’ model. 

   - Managing multicultural teams and conflict resolution. 

   - Ethical issues in global business. 

 

4. *Global Financial Management* 

   - Foreign exchange risk management. 

   - International capital budgeting and financing. 

   - Multinational corporate governance. 

 

5. *International Business Law* 

   - WTO regulations, anti-dumping laws, and trade disputes. 

   - Intellectual property rights (IPR) across jurisdictions. 

   - Compliance (e.g., GDPR, FCPA). 

 

*Semester 2: Advanced Global Strategy* 

6. *Global Supply Chain and Operations* 

   - Logistics, outsourcing, and sustainability in global networks. 

   - Risk mitigation (e.g., pandemics, trade wars). 

 

7. *International Strategic Management* 

   - Competitive analysis using Porter’s Diamond Model. 

   - Mergers & acquisitions (M&A) in cross-border contexts. 

   - Scenario planning for emerging markets. 

 

8. *International Trade and Investment* 

   - Trade agreements (e.g., USMCA, RCEP). 

   - Foreign direct investment (FDI) strategies. 

   - Role of institutions (IMF, World Bank). 

 

9. *Global Business Analytics* 

   - Data-driven decision-making for international markets. 

   - Tools: SPSS, Tableau, or Power BI for global datasets. 

 

10. *Leadership in a Global Context* 

    - Leading virtual/remote teams. 

    - Crisis management in multinational firms. 

 

*Elective Courses (Year 2)* 

Students choose 4–6 electives based on career goals: 

1. *Emerging Markets Strategy* 

2. *Global Innovation and Entrepreneurship* 

3. *Sustainable Business Practices* 

4. *International Negotiations* 

5. *Digital Transformation in Global Business* 

6. *Regional Studies* (e.g., Asia-Pacific, EU, Latin America) 

7. *Global Risk Management and Insurance* 

8. *International Human Resource Management* 

 

*Practical Components* 

- *Global Consulting Project*: Solve real-world challenges for multinational firms. 

- *Study Abroad/Exchange Program*: Immersion in partner universities (e.g., Europe, Asia). 

- *Internship*: Placement with multinational corporations (MNCs) or global NGOs. 

- *Simulations: Use platforms like *Capsim GlobalDNA for strategy games. 

 

*Capstone/Thesis* 

- *Global Business Plan*: Develop and pitch a market-entry strategy for a specific country. 

- *Research Thesis: Analyse a topic like *"Impact of Brexit on EU Supply Chains" or "Digital Currencies in Cross-Border Trade." 

 

*Key Textbooks & Resources* 

1. *Textbooks*: 

   - International Business by Charles W. L. Hill 

   - Global Strategy by Mike W. Peng 

   - International Marketing by Philip R. Cateora et al. 

2. *Case Studies*: Harvard Business School (HBS) cases on globalization. 

3. *Journals: *Journal of International Business Studies (JIBS), Harvard Business Review. 

4. *Tools*: IBISWorld, Passport by Euromonitor, Statista. 

 

*Learning Outcomes* 

By graduation, students will: 

- Design market-entry strategies for diverse regions. 

- Navigate cross-cultural and regulatory challenges. 

- Leverage global networks for sustainable growth.