Detailed Syllabus

Semester 1: Marketing Foundations

1. Principles of Marketing Management
   • Evolution of marketing (4Ps → 7Ps → SAVE framework)
   • Case: Dove’s "Real Beauty" campaign vs. Nike’s "Just Do It"
2. Consumer Behavior & Insights
   • Neuromarketing techniques
   • Cultural dimensions in global campaigns (Coca-Cola’s "Share a Coke")
3. Marketing Research & Analytics
   • Qual/Quant research methods
   • SPSS/R for conjoint analysis
   • Google Analytics certification
4. Digital Marketing Fundamentals
   • SEO/SEM strategies
   • Social media algorithms (TikTok vs. Instagram Reels)
5. Business Economics for Marketers
   • Price elasticity experiments
   • Subscription economy models (Spotify vs. Apple Music)

Semester 2: Advanced Marketing Strategies

1. Brand Management
   • Brand equity measurement (Keller’s Model)
   • Rebranding failures (Gap logo case study)
2. Integrated Marketing Communications
   • Omnichannel campaign planning
   • Viral marketing mechanics (ALS Ice Bucket Challenge)
3. Sales & Distribution Management
   • Channel conflict resolution
   • D2C vs. Marketplace strategies (Warby Parker vs. Luxottica)
4. Product & Innovation Management
   • Stage-Gate process
   • Lean startup methodology (MVP testing)
5. Marketing Metrics & ROI
   • CLV calculation models
   • Multi-touch attribution tools (Adobe Analytics)

Semester 3: Specializations

Track 1: Digital Transformation

1. AI in Marketing
   • ChatGPT for personalized campaigns
   • Programmatic advertising with AI
2. MarTech Stack Mastery
   • CDP vs. CRM (Salesforce vs. HubSpot)
   • No-code tools (Zapier automation)

Track 2: Luxury & Retail

1. Luxury Brand Strategy
   • Hermès’ scarcity model
   • Metaverse luxury stores (Gucci Vault)
2. Retail Analytics
   • Heatmap analysis (Euclid analytics)
   • RFID inventory systems

Electives (Choose 2)

• Influencer Marketing Economics
• Sports Marketing (FIFA World Cup strategies)
• B2B ABM Strategies
• Sustainability Marketing (Patagonia case)

Semester 4: Capstone & Industry Immersion

1. Live Marketing Project
   • Rebrand a Fortune 500 product
   • Pitch to CMOs (PepsiCo/Unilever)
2. Internship
   • Roles:
     • Digital Strategist at WPP
     • Growth Hacker at Shopify
3. Certification Lab
   • Google Ads/Analytics
   • Meta Blueprint
4. Thesis Options
   • "Web3 Loyalty Programs (NFT Memberships)"
   • "Gen Z’s Rejection of Traditional Advertising"

Innovative Components

• Crisis Simulation Lab
  • Handling PR disasters (United Airlines incident)
  • Social media fire drills
• C-Suite Shadowing
  • CMO of Red Bull
  • Netflix’s Content Marketing Head
• Global Hackathons
  • 48-hour brand launch challenge
  • Shark Tank-style pitches