MBA in Media Management: Semester-wise Syllabus 

 

Year 1: Core Business and Media Foundations 

 

Semester 1:

Fundamentals of Management and Media 

1. Principles of Management 

   - Organizational behavior, leadership styles, decision-making in media organizations. 

2. Media Economics and Industry Overview 

   - Structure of media industries (TV, digital, print, radio), revenue models (advertising, subscriptions). 

3. Marketing Management for Media 

   - Audience segmentation, branding strategies, cross-platform marketing. 

4. Digital Media Landscape 

   - Evolution of digital platforms (OTT, social media), content monetization. 

5. Financial Accounting for Media 

   - Budgeting for media projects, ROI analysis, financial reporting. 

6. Business Communication

   - Media pitching press releases stakeholder communication. 

 

Semester 2:

 Advanced Media Strategies 

1. Strategic Media Management 

   - SWOT analysis, competitive positioning, mergers and acquisitions (e.g., Disney-Fox). 

2. Media Law and Ethics 

   - Intellectual property, censorship, privacy laws, ethical journalism. 

3. Consumer Behavior in Media 

   - Audience analytics, engagement metrics, content consumption trends. 

4. Media Analytics and Big Data 

   - Tools for audience measurement (Nielsen, Google Analytics), predictive modeling. 

5. Content Creation and Curation 

   - Scriptwriting, storytelling techniques, multi-platform content strategies. 

6. Elective (Choose 1) 

   - Introduction to Film/TV Production, Podcasting Strategies, or Gaming Industry Dynamics. 

Summer Internship (Post-Semester 2) 

- 8–12 weeks at media houses, advertising agencies, OTT platforms, or digital startups. 

 

 

Year 2: Specialization and Industry Application 

 

Semester 3:

Specialized Media Operations 

1. Media Planning and Buying 

   - Campaign strategies, ad inventory management, programmatic advertising. 

2. Global Media Management 

   - Cross-cultural content adaptation, international distribution, regulatory challenges. 

3. Media Entrepreneurship

   - Launching media startups, crowd funding, venture capital in media. 

4. Crisis and Reputation Management 

   - PR strategies, handling controversies, social media damage control. 

5. Electives (Choose 2–3)

   - Entertainment Management, Journalism Ethics, Sports Media, AI in Media. 

6. Industry Project 

   - Develop a media campaign, content strategy, or business plan for a real-world client. 

 

Semester 4:

 Leadership and Capstone Experience

1. Leadership in Media Organizations 

   - Managing creative teams, conflict resolution, innovation culture. 

2. Emerging Media Technologies

   - AI-driven content creation, virtual reality (VR), blockchain in media. 

3. Media Policy and Sustainability 

   - ESG in media, sustainable production practices, diversity initiatives. 

4. Electives (Choose 2–3)

   - Political Communication, Influencer Marketing, Media Literacy, E-sports Management. 

5. Capstone Project/Thesis

   - Execute a media innovation project (e.g., pilot episode, digital platform prototype) or 

   - Research-based thesis on trends like AI in journalism or streaming wars. 

6. Advanced Internship (Optional) 

   - Executive roles in media conglomerates, production houses, or digital agencies.