Semester-wise Syllabus for MBA in Sports Management

Semester 1: Fundamentals of Management & Sports Industry

1. Principles of Management

   • Organizational behavior, leadership, and strategic planning.

2. Marketing Management

   • Basics of marketing, consumer behavior, and branding.

3. Financial Accounting & Economics

   • Financial statements, budgeting, and sports economics.

4. Introduction to Sports Industry

   • History, structure, and key stakeholders (leagues, federations, clubs).

5. Business Communication & Negotiation Skills

   • Effective communication, sponsorship deals, and contract management.

Semester 2: Core Sports Business Concepts

1. Sports Marketing & Sponsorship

   • Brand partnerships, endorsements, and fan engagement strategies.

2. Sports Event Management

   • Planning, execution, and logistics of sports events (tournaments, leagues).

3. Sports Law & Ethics

   • Contracts, intellectual property, doping regulations, and governance.

4. Sports Media & Broadcasting

   • Digital media, OTT platforms, and sports journalism.

5. Sports Analytics & Data Management

   • Player performance analysis, fan insights, and business intelligence.

Semester 3: Advanced Sports Management Strategies

1. Athlete & Talent Management

   • Player contracts, endorsements, and career development.

2. Sports Finance & Revenue Generation

   • Ticketing, merchandising, broadcasting rights, and franchise models.

3. Sports Facility & Venue Management

   • Stadium operations, safety regulations, and sustainability in sports infrastructure.

4. Global Sports Business

   • International sports leagues, cross-border sponsorships, and governance (FIFA, IOC, etc.).

5. Sports Entrepreneurship & Startups

   • Launching sports tech ventures, fitness startups, and sports academies.

Semester 4: Specialization & Practical Exposure

1. Internship / Live Project

   • Work with sports teams, agencies, or event management firms.

2. Strategic Sports Management

   • Case studies on club management, league expansions, and crisis management.

3. Sports Psychology & Fan Engagement

   • Behavioral aspects of athletes and strategies to boost fan loyalty.

4. Sports Technology & Innovation

   • Wearables, VR training, AI in sports, and esports management.

5. Dissertation / Research Project

   • In-depth study on a sports business topic (e.g., impact of IPL on Indian sports economy).