Detailed Syllabus

Semester 1: Industry Foundations

1. Global Tourism Ecosystem
   • Megatrends: Blei sure travel, revenge tourism, digital nomadism
   • Case: Dubai's 2040 Urban Master Plan vs. Bali's overtourism challenges
2. Hospitality Operations Excellence
   • Hotel asset management (HAMA standards)
   • Restaurant revenue per available seat (RevPASH)
3. Destination Marketing
   • UNESCO World Heritage branding strategies
   • Instagrammable tourism (ICONIC places phenomenon)
4. Tourism Economics & Policy
   • Tourism satellite accounting
   • Visa liberalization impacts (Schengen Area case)
5. Hospitality Technology Fundamentals
   • Property Management Systems (Oracle OPERA Cloud)
   • ChatGPT for concierge services

Semester 2: Core Business Strategies

1. Revenue Management for Hospitality
   • Dynamic pricing algorithms (Duetto)
   • Casino floor optimization (MGM Resorts case)
2. Sustainable Tourism Development
   • GSTC criteria implementation
   • Carbon-neutral resorts (Soneva Fushi model)
3. MICE Management
   • Hybrid event planning (Zoom+on-site integration)
   • Convention center economic impact studies
4. Crisis Management in Tourism
   • Pandemic recovery frameworks (WTTC SafeTravels)
   • Reputation management (TripAdvisor crisis simulations)
5. Food Tourism & Gastronomy
   • Michelin Star economics
   • Singapore's Hawker Culture UNESCO strategy

Semester 3: Specializations

Track 1: Luxury Hospitality

1. Ultra-High-Net-Worth Travel
   • Private jet concierge services
   • Aman Resorts' "unscripted experiences"
2. Wine Tourism Management
   • Napa Valley DTC club models
   • French AOC terroir branding

Track 2: Digital Transformation

1. Metaverse Hospitality
   • NFT hotel memberships (Marriott Bonvoy)
   • Virtual restaurant concepts
2. Travel Tech Startups
   • Airbnb Experiences API integration
   • Blockchain for loyalty programs

Electives (Choose 2)

• Dark Tourism Ethics (Chernobyl, Auschwitz)
• Cruise Line Management (Virgin Voyages' adults-only strategy)
• Wildlife Tourism Conservation (African safari eco-certification)
• Space Tourism Economics (Virgin Galactic pricing models)

Semester 4: Professional Immersion

1. Capstone Project
   • Design a regenerative tourism plan for the Maldives
   • Optimize revenue for a heritage hotel chain
2. Global Internship
   • Options:
     • Accor HQ (Paris) - Digital Innovation
     • Disney Parks - Guest Experience Analytics
     • Airbnb - Sustainable Stays Initiative
3. Certification Lab
   • HSK (Hospitality Skills Certification)
   • Google Travel Analytics
4. Thesis Options
   • "Web3 in Destination Loyalty Programs"
   • "AI-Powered Dynamic Tour Packaging"

Innovative Learning Components

• Crisis Simulation Labs
  • Cyberattack on hotel reservation systems
  • Natural disaster evacuation planning
• Tech Sandbox
  • Opera Cloud PMS certification
  • VR hotel design workshops
• Global Study Tours
  • Singapore (Smart Tourism 2030)
  • Iceland (Overtourism solutions)