Course Overview

This syllabus balances theoretical knowledge with practical application, preparing graduates for roles in tourism marketing, policy-making, entrepreneurship, and sustainability.

 

Year 1: Foundational Knowledge and Core Concepts

 

Semester 1:

Introduction to Management and Tourism Basics

1. Principles of Management

 - Overview of management theories, organizational behavior, leadership styles.

2. Managerial Economics

- Micro/macroeconomic principles, demand-supply analysis, pricing strategies.

3. Financial Accounting

- Basics of accounting, financial statements, budgeting.

4. Tourism Industry Overview

 - History, sectors (transportation, hospitality, attractions), key players. 

5. Business Communication

- Professional writing, presentations, negotiation skills.

6. Quantitative Methods

- Statistical tools, data analysis for decision-making.

Semester 2:

Advanced Business Skills and Tourism Context

1. Marketing Management for Tourism

- Segmentation, branding, digital marketing strategies.

2. Human Resource Management

 - Talent acquisition, performance management, diversity. 

3. Strategic Management

- SWOT analysis, competitive advantage, case studies in tourism. 

4. Tourism Policy and Planning

 - Government roles, sustainable development goals, policy analysis.  

5. Financial Management for Tourism

- Capital structure, investment appraisal, risk management.

6. Research Methods

- Qualitative/quantitative research, data collection, ethics.

Summer Internship (Post-Semester 2)

- 8–12 weeks in tourism enterprises, government bodies, or NGOs.  

Year 2: Specialization and Application

 

Semester 3:

Specialized Tourism Topics and Electives

1. Sustainable Tourism Practices

 - Eco-tourism, carbon footprint, community engagement.

2. International Tourism Management

- Cross-cultural challenges, global marketing, WTO regulations.

3. Entrepreneurship in Tourism

- Business plans, funding, innovation in tourism startups.

4. Digital Marketing and E-Tourism

- SEO, social media strategies, online travel agencies (OTAs).

5. Electives (Choose 2–3)

- Event Management, Cultural Heritage Tourism, Adventure Tourism, Hospitality Operations.

6. Industry Project

- Collaborative project with industry partners to solve real-world problems.

Semester 4:

Leadership and Capstone Experience

1. Crisis and Risk Management

- Disaster response, reputation management, case studies (e.g., pandemics).

2. Contemporary Issues in Tourism

- Overtourism, technology trends (AI, VR), ethical tourism. 

3. Global Leadership and Ethics

- Ethical decision-making, cross-cultural leadership.

4. Electives (Choose 2–3)

- Destination Branding, Tourism Law, Medical Tourism, Cruise Management.

5. Capstone Project/Thesis

- Independent research or consultancy project, presented to faculty/industry panels.

6. Internship (Optional)

- Advanced placement for hands-on experience (if not completed earlier).