Semester-wise Syllabus for MBA Product Management

Semester 1: Business & Management Foundations

1. Principles of Management

   • Leadership, organizational behavior, and agile methodologies.

2. Marketing Management

   • Customer segmentation, positioning, and go-to-market (GTM) strategies.

3. Financial Accounting

   • Budgeting, pricing models, and ROI analysis for products.

4. Business Analytics

   • Data-driven decision-making (SQL, Excel, basic Python).

5. Design Thinking & User Research

   • Empathy mapping, user personas, and UX/UI basics.

Semester 2: Core Product Management

1. Product Strategy & Roadmapping

   • Vision-setting, OKRs, and prioritization frameworks (RICE, MoSCoW).

2. Product Development Lifecycle

   • Agile/Scrum, MVP development, and lean startup principles.

3. Competitive Analysis & Market Research

   • SWOT, Porter’s Five Forces, and Jobs-to-be-Done (JTBD) theory.

4. Pricing & Monetization Strategies

   • Freemium models, subscription pricing, and value-based pricing.

5. Technology for Product Managers

   • Basics of APIs, SaaS, and AI/ML applications in products.

Semester 3: Advanced Product Leadership

1. Growth Hacking & Scaling Products

   • A/B testing, funnel optimization, and viral loops.

2. B2B vs. B2C Product Management

   • Key differences in enterprise vs. consumer product strategies.

3. Data-Driven Product Decisions

   • Metrics (DAU, MAU, churn rate), cohort analysis, and Mixpanel/Amplitude.

4. Legal & Ethical Aspects

   • Data privacy (GDPR), IP rights, and compliance.

5. Electives (Choose 1–2):

   • AI Product Management | EdTech Products | Healthcare Products

Semester 4: Capstone & Specialization

1. Product Leadership & Stakeholder Management

   • Cross-functional collaboration (engineering, marketing, sales).

2. Global Product Management

   • Localization, international expansion, and cultural adaptation.

3. Capstone Project

   • Build and pitch a product (from ideation to mock launch).

4. Internship (Optional)

   • Work with startups/tech firms as an Associate Product Manager (APM).

Tools & Frameworks Covered

• Roadmapping: Jira, Aha!, Productboard

• Analytics: Google Analytics, Tableau, SQL

• Prototyping: Figma, Miro, Balsamiq

• Collaboration: Slack, Confluence, Trello

Elective Tracks

1. Tech Products: API-first products, DevOps for PMs.

2. Consumer Products: Behavioral psychology, gamification.

3. Social Impact Products: NGO/NFP product strategies.