Semester-wise Syllabus for MBA Retail Management

Semester 1: Retail Business Foundations

1. Principles of Retail Management

   • Retail formats (e-commerce, hypermarkets, franchises), industry trends.

2. Consumer Behavior in Retail

   • Shopper psychology, decision-making processes, loyalty programs.

3. Retail Marketing & Branding

   • Visual merchandising, in-store promotions, private label strategies.

4. Financial Accounting for Retail

   • Inventory valuation, P&L analysis, retail KPIs (GMROI, sell-through rate).

5. Business Statistics & Analytics

   • Sales forecasting, demand planning using Excel/Tableau.

Semester 2: Core Retail Operations

1. Retail Buying & Merchandising

   • Assortment planning, vendor negotiation, category management.

2. Supply Chain & Logistics in Retail

   • Warehouse management, last-mile delivery, RFID technology.

3. Store Operations & Layout Design

   • Space optimization, planograms, customer flow analysis.

4. Pricing & Promotion Strategies

   • Dynamic pricing, discounting models, seasonal sales planning.

5. E-Commerce & Digital Retail

   • Marketplace management (Amazon, Flipkart), SEO for retail.

Semester 3: Advanced Retail Strategies

1. Omnichannel Retail Management

   • BOPIS (Buy Online, Pickup In-Store), unified commerce.

2. Retail Analytics & Big Data

   • Customer segmentation, basket analysis, AI-driven recommendations.

3. Global Retail & Franchising

   • International expansion, franchise agreements, cultural adaptation.

4. Retail Law & Ethics

   • Consumer protection laws, GST/fiscal compliance.

5. Electives (Choose 1–2):

   • Luxury Retail | Fashion Retail | Retail Tech (AR/VR, IoT)

Semester 4: Specialization & Capstone

1. Retail Entrepreneurship

   • Business models for D2C (Direct-to-Consumer) brands.

2. Sustainable Retail Practices

   • Green supply chains, circular economy, zero-waste stores.

3. Retail Project Management

   • Implementing POS systems, store launch planning.

4. Capstone Project

   • Solve a real-world retail challenge (e.g., revamping a store’s profitability).

5. Industry Internship

   • Roles in Reliance Retail, Walmart, Amazon, or Zara.

Tools & Technologies Covered

• Inventory Management: SAP Retail, Oracle Retail

• E-Commerce: Shopify, Magento

• Analytics: Google Analytics, RetailNext (foot traffic analysis)

• Visual Merchandising: CAD tools for store design

Elective Tracks

1. Fashion Retail: Trend forecasting, seasonal buying.

2. Grocery Retail: Cold chain logistics, perishable inventory.

3. E-Tail: Marketplace algorithms, dropshipping models.