- *Target Audience*: Recent graduates or professionals with 0–5 years of experience seeking foundational business skills. 

 

*Program Objectives* 

1. Build core competencies in business management and decision-making. 

2. Prepare for entry- to mid-level roles in finance, marketing, operations, or HR. 

3. Develop analytical, communication, and teamwork skills. 

4. Provide exposure to real-world business challenges through case studies and projects. 

 

*Core Modules* 

 

*1. Principles of Management* 

- *Topics*: Organizational structures, leadership styles, planning, and control. 

- *Outcomes*: Understand management frameworks (e.g., SWOT, PESTEL). 

- *Assessment*: Case study analysis, group presentations. 

 

*2. Marketing Management* 

- *Topics*: Consumer behaviour, product lifecycle, digital marketing fundamentals. 

- *Outcomes*: Design basic marketing campaigns; analyse market trends. 

- *Assessment*: Marketing plan development, quizzes. 

 

*3. Financial Accounting & Analysis* 

- *Topics*: Financial statements (P&L, balance sheet, cash flow), ratio analysis. 

- *Outcomes*: Interpret financial health of a company; apply budgeting techniques. 

- *Assessment*: Financial statement preparation, exams. 

 

*4. Business Economics* 

- *Topics*: Microeconomics (demand-supply, elasticity), macroeconomics (GDP, inflation). 

- *Outcomes*: Analyse economic factors impacting business decisions. 

- *Assessment*: Economic scenario reports, exams. 

 

*5. Human Resource Management* 

- *Topics*: Recruitment, performance management, employee engagement. 

- *Outcomes*: Design HR policies; address workplace diversity challenges. 

- *Assessment*: Role-play simulations, HR strategy proposals. 

 

*6. Operations Management* 

- *Topics*: Inventory management, quality control, project management basics. 

- *Outcomes*: Optimize workflows using tools like Gantt charts or Kanban. 

- *Assessment*: Process mapping exercises, case studies. 

 

*7. Business Law & Ethics* 

- *Topics*: Contract law, corporate governance, intellectual property. 

- *Outcomes*: Navigate legal compliance in business operations. 

- *Assessment*: Legal case studies, ethics debate participation. 

 

*8. Business Communication* 

- *Topics*: Professional writing, presentation skills, negotiation tactics. 

- *Outcomes*: Craft effective business reports and pitches. 

- *Assessment*: Mock presentations, email drafting exercises. 

 

*Electives (Choose 2)* 

- *Digital Marketing & SEO* 

- *Entrepreneurship & Small Business Management* 

- *Supply Chain Analytics* 

- *Retail Management* 

 

*Practical Components* 

1. *Internship/Industry Project* (6–8 weeks): 

   - Work with a company to solve a live business problem. 

   - *Deliverables*: Project report, presentation to faculty/industry mentors. 

 

2. *Capstone Simulation* (Team-based): 

   - Manage a virtual business using tools like *SimulTrain* or *BizCafe*. 

   - *Outcomes*: Strategic decision-making under simulated market conditions. 

 

*Assessment & Grading* 

- *Exams*: 40% 

- *Assignments/Case Studies*: 30% 

- *Internship/Capstone Project*: 20% 

- *Class Participation*: 10%